Loveland, Colo.-based Diesel Beverages announced the launch of its first officially registered equity crowdfunding campaign in partnership with Wefunder. Diesel Beverages’ line of Diesel Sparkling Water and Diesel Coffee is flavored only with strain-specific cannabis terpenes, making it the first true cannabis-derived terpene-infused beverages in the marketplace (derived from cannabis under 0.3% THC).
Diesel is raising capital to begin distribution in Colorado, Florida, and Illinois. The proceeds will be used to complete additional production runs of their first four flavors: Lemon Abacus, Cherry Abacus, Abacus Diesel, and the soon to be released Pinot G.
“We are raising money through a crowdfunding campaign because we want as many people as possible to be part of our revolutionary cannabis beverages,” explained Marc Brannigan, Diesel Beverage co-founder and CEO.
The Wefunder campaign launched on Feb.1. Investment is open to the public and accepted at: https://wefunder.com/diesel.water.
“All THC cannabis beverages are prohibited from selling across state lines,” said Brannigan. “CBD beverage sales are also hindered by their inability to distribute them in every state because of numerous state regulations. Strain-specific terpene-infused beverages with no THC or CBD, such as ours, can be sold in every state because they comply with all regulations.”
Brannigan also pointed to the positive effects of terpenes on physical and mental wellbeing. “Based on recent published studies, terpenes have their own medicinal properties and directly contribute to the entourage effect,” he said. “In fact, terpene profiles are the most valuable part of the cannabis plant and are responsible for the taste, smell and effect of the plant.”
Natalie Mondine, co-founder and COO, said the company is offering a rare opportunity to be involved in a unique, ground-breaking product line.
“Our beverages are going to propel cannabis into a more accessible and mainstream space,” Mondine said. “Everyone will have access to and will be able to enjoy the proven benefits of cannabis terpenes. No red tape. No negative connotations. Diesel is a way to enjoy strain-specific cannabis without the high. This is not another CBD drink, nor is it another artificially flavored beverage. This is a revolutionary, functional, no artificial flavors beverage – and we couldn’t be more excited to share this opportunity with the world.”
Diesel Beverages is launching its crowdfunding campaign as cannabis industry trends show unprecedented growth potential. The company’s flagship flavors – Abacus Diesel, Cherry Abacus and Lemon Abacus – already have brand recognition established by the popularity of their Diesel Hemp strains.
Diesel Beverage is “testing the waters” to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.
