Cannabis distributor Humble & Fume Inc. announced an exclusive distribution deal in California with cannabis brand Cookies. The deal is a continuation of Humble’s ongoing commitment to expansion efforts and will help Cookies products scale throughout California.
“We are proud to be associated with Cookies, the most recognized cannabis brand in California,” said Joel Toguri, CEO of Humble. “Our focus is on growth and expansion, and to succeed you must seek out and build relationships with best-in-class brands. Cookies is without a doubt best-in-class in the world of cannabis and is always top of mind with consumers.”
Humble will distribute all products marketed and sold under the Cookies brand name in California along with any new consumer-branded cannabis products. Sales and marketing support will include multi-channel advertising, promotional activities and the stewardship of a focused brand ambassador team.
“We’re excited to partner with Humble & Fume as we look to broaden the reach of our Cookies brand,” said Parker Berling, president of Cookies. “Their deep expertise in distribution makes them the ideal partner to support Cookies’ home state.”
Humble & Fume, Inc. is a North American distributor of cannabis and cannabis accessories, supported by a customer-centric sales team and strong fulfillment infrastructure. As a fully integrated cannabis distribution solution, Humble bridges the gap for retailers, licensed cannabis producers, multi-state operators and cannabis consumers to maximize sales penetration and increase financial performance. With over 20 years of North American operating experience, Humble has cultivated extensive vendor and customer relationships, distributing premium cannabis consumables and consumption devices.
Cookies, founded in 2010 by Billboard-charting rapper and entrepreneur Berner and Bay Area breeder and cultivator Jai, offers a collection of over 70 proprietary cannabis cultivars and more than 2,000 products. Headquartered in San Francisco, the company opened its first retail store in 2018 in Los Angeles and has since expanded to over 50 retail locations in 17 markets across five countries.