Texas-based pet wellness company Honest Paws pledged recently to donate 30% of proceeds from some of its products to animal charities and shelters across the country.

Honest Paws is an e-commerce brand that offers 100% natural pet CBD, a holistic supplement that promotes calmness and helps with joint discomfort in dogs and cats. The percentage of proceeds generated from a portion of hyper-local online sales will be donated to a select shelter or charity, a move which Honest Paws hopes to duplicate in various cities across the United States.

The first two shelters featured in the initiative are The Woods Humane Society in San Luis Obispo, Calif., and Rescue City, in Brooklyn, N.Y.

“Honest Paws wanted to ramp up our charitable projects to really focus on animals that have been neglected and need a home,” said Min Lee, co-founder of Honest Paws.

Pet CBD has risen in popularity over the past few years, with an almost 20% increase in sales for Honest Paws over the last year. The 2018 study “Pharmacokinetics, Safety, and Clinical Efficacy of Cannabidiol Treatment in Osteoarthritic Dogs” reported that “2 mg/kg of CBD twice daily can help increase comfort and activity in dogs with osteoarthritis with no side effects reported by owners.

For those who live outside of a donation city, Honest Paws has created a line of fun and cheeky T-shirts of which 100% of the proceeds are donated to no-kill shelters. Every T-shirt sold is ethically sourced, made from premium-grade cotton, and printed in the USA.

“Our goal is to give nonprofits the tools to raise money and awareness about their causes,” said Honest Paws CEO and founder Erik Rivera.

Shelters interested in being considered for donations can email [email protected].