Recreational cannabis beverage producer HighBridge Premium partnered with NanoHempTechLabs (NHTL) of Houston to develop formulas utilizing the NHTL “nano” technology for Delta-9 THC extraction from hemp. Under the terms of their agreement, NHTL will produce an initial run of 75,000 units of the HighBridge faux Beer suite. Under the terms of the agreement, production in Texas is scheduled to begin in late July.
“HighBridge is excited to partner with NanoHempTechLabs and thrilled to be in Texas! We view Texas as a huge market and are eager to introduce the HighBridge Brand ahead of the expected State legalization of marijuana,” said James Hunter, founder of HighBridge Premium. “The expertise, energy and drive of the team at NHTL made our decision easy and gave us the confidence to accelerate our move into the Texas market,” he added.
First up for production in Texas are three of the HighBridge faux Beer products. Not traditionally brewed and totally alcohol free, these include: eeZee daZe, a lager-style product that will contain 10 milligrams Delta-9; Alpine Rush, an IPA-style product that will contain 12.5 milligrams Delta-9; and, Neblina del Pacifico, a Mexican-style craft beverage with 12.5 milligrams and 20 milligrams CBD.
Other products in the HighBridge suite include Botanical Seltzers (ReFrsh), Aphrodisiac Shots (HigherLove & HigherLove+), an Energy Shot (HigherPower) and a sleep aid (U4ia).
“When we decided to enter the beverage space, we wanted to have an immediate impact, take a position of leadership and reinforce our reputation for putting out quality products. HighBridge not only helps us do that, but also fits into the NHTL’s plans for growth and expansion,” stated Dalton Worley, spokesman for NHTL.
The partners are already exploring additional venues such as Louisiana, Florida and North Carolina. “To partner with a major brand like HighBridge, that shares our commitment to integrity, as well as our vision of growth, opens the door to endless opportunities. Really exciting stuff!” added Worley.
HighBridge Premium is a Wyoming corporation that, in conjunction with its consulting, lab and marketing partners, develops premium beverages for the recreational cannabis industry. HighBridge currently has 10 products market ready and expects to add several more each quarter. HighBridge products are currently available in California and Arizona. Additional product launch venues targeted for 2022 include Texas, Louisiana, Florida, Nevada, Massachusetts and Illinois.
