High Tide has announced the launch of Cabana Elite (“ELITE”), an optional paid membership upgrade for Cabana Club members. The company expects that ELITE will extend the Cabana Club membership program, attract new customers and instill even greater customer loyalty. High Tide anticipates that further discounts, benefits and promotions will be regularly added to ELITE.
“I am delighted to finally announce the launch of ELITE, the next evolution in our innovative discount club model and a huge milestone for High Tide. The continuous innovation from our team has positioned us as a top-performing Canadian cannabis company, and ELITE is the natural result of this success,” said Raj Grover, president and CEO of High Tide. “By leveraging the strengths of our diversified cannabis ecosystem, we are providing additional value to ELITE members by offering discounts on High Tide’s global online consumption accessories platforms. We see this as a big step towards building our loyalty program into a global cannabis community as we continue to convert price-conscious consumers from the illicit market into our legal cannabis ecosystem.”
Perks and benefits available to ELITE members include:
- Unbeatable prices on cannabis.
- Up to 80% off accessories.
- 25% off accessory coupon
- Triple entries into the 420 Car Giveaway, featuring a TESLA Model Y valued at over $100,000.
- Exclusive and limited edition ELITE branded accessories.
- ELITE Flash Sales.
- Birthday bags
- Cabana Cannabis Co. discount.
- Discounts on High Tide’s leading e-commerce accessory platforms.
- Over 5000 retail and restaurant deals.
- Tours, events and tickets.
- 50% off delivery fee.
“Our goal is to sign up as many Cabana Club members to ELITE as possible within the first year, following which we anticipate an even greater financial impact in subsequent years. During these inflationary times, we decided to offer the ELITE membership at a 50% discount for a limited time to allow our customers to try out the new program at a minimum cost,” said Grover. “Once our customers see what ELITE has to offer, we anticipate they will look to maintain their status in subsequent years. Launching ELITE was not an easy task, given the varied regulatory landscape in the Canadian provinces where we operate. Our team has been working hard on this project for many months, and I want to take this opportunity to extend my sincere gratitude to our team members and provincial regulators, who helped us get to this pivotal day. We are confident ELITE will generate excellent returns for our shareholders, who can rely on High Tide for continued innovation and execution.”
