E1011 Labs announced that Higgs has joined the E1011 Labs Pilot Partnership Program (“P3”). P3 allows its members to leverage E1011 Labs’ patented heat-not-burn technology to enhance each member’s diversity in product offerings while establishing combined market share in the heat-not-burn segment.
Higgs is the second member of E1011 Labs’ P3 ecosystem but is notably the first member from the cannabis industry, and thus brings an unprecedented strategic strength and potential for this particular partnership.
Higgs’ heat-not-burn offerings will be the company’s second hemp-derived product offering, in addition to its array of cannabis products, most notably its signature pre-roll packs, currently available in select states.
“Partnering with E1011 Labs furthers our mission of creating products that are focused on happiness and having a good time with friends and loved ones. Now we are offering even more ways to sit back and let the good times roll,” said Oliver Higgins, founder and CEO of Higgs.
Together, E1011 Labs and Higgs will be launching two heat-not-burn product offerings compatible with the elon device: Higgs Lemon Lime stelo and Higgs Mixed Berry stelo. Both are a unique blend of sun-grown hemp flower with sweet and sour flavors intended to invoke bold feelings reminiscent of the Sprite ads in the 90s.
The Higgs Lemon Lime stelo and Higgs Mixed Berry stelo are now available online and will begin to be available at select retail locations across the U.S. On E1011 Labs’ direct-to-consumer platform, customers may also subscribe to the Higgs products and have them delivered on a monthly or bi-monthly basis.
E1011 Labs enters 2023 with excitement and optimism as the company continues to evaluate and select key partners to help advance its initiative in the heat-not-burn segment within hemp and cannabis.