Green Roads, a subsidiary of The Valens Co., launched its first-ever brand campaign “Own the Day,” celebrating Green Roads’ products and their ability to help consumers with common health and wellness challenges, such as stress, sleep, muscle and joint pain, relaxation, and focus.

Green Roads also relaunched its DTC e-commerce experience to carry the “Own the Day” messaging and prominently feature the solutions and personas featured in the campaign.

“We believe that health and wellness is a Personal journey and that great days are built by small moments, whether it’s relaxing after a frantic day, staying focused on things that matter or liberating yourself with restful sleep,” said Tyler Robson, CEO and chair of The Valens Co. “With this campaign, we want to position Green Roads as a trusted partner with a portfolio of products aimed at helping consumers achieve their personal health and wellness objectives.”

“Own the Day” was created in partnership with Known, the agency of record for media and creative for Green Roads. This new campaign leverages Known’s Skeptic Operating System, which uses machine learning and AI to deploy and optimize thousands of creative permutations in real time. Other Known clients include Netflix, Google, Beyond Meat, BeautyCounter, Just Egg and more.

Headquartered in Deerfield Beach, Fla., Green Roads produces high-quality wellness products using hemp-derived CBD and other beneficial cannabinoids. Green Roads products are sold in over 7,000 retail locations and online.