The Valens Co. announced that its wholly-owned subsidiary Green Roads has entered into an agreement with Signifi Solutions to place cloud-managed Green Roads smart kiosks in various premium mall locations around the U.S.
Green Roads and Signifi Solutions have agreed to partner to initially install the smart kiosks in dozens of premium mall locations in bustling retail markets in the U.S., including New York, Florida, Arizona, Texas and Colorado, among others. The agreement also includes the potential for an additional 60 mall locations in 2022. The first kiosk is expected to go live in June 2022 and is expected to include a full assortment of Green Roads products aimed at helping consumers with common health and wellness challenges such as stress, sleep, muscle and joint pain, relaxation and focus.
“This partnership gives Green Roads access to some of the largest mall locations in the U.S., thereby increasing overall brand awareness and opening a new revenue opportunity given the premium mall high foot traffic. This opportunity combines world-class wellness products produced by Green Roads with cutting-edge smart kiosk technology developed by Signifi Solutions and premium mall locations,” said Tyler Robson, CEO and chair of The Valens Co. “We intend to offer a full array of Green Roads products in smart kiosks and using technology that we expect to be able to gather and understand both sales data and customer demographics on a real-time basis.”
“We couldn’t be more pleased to have Valens and Green Roads as our clients,” said Shamira Jaffer, CEO of Signifi Solutions. “We selected Green Roads after careful review of their product breadth, quality reputation and organizational commitment to compliance and excellence. Signifi will provide smart Kiosk technology, with built-in digital screens that can be changed in real-time to align with demographic and sales data. Our technology delivers consumers an elevated, convenient experience including a secure platform to purchase Green Roads products. Through the smart kiosks, Green Roads will receive a robust real time data that will allow them to optimize the performance of each individual kiosk.”
“To our knowledge, no other CBD company has combined this level of technology with the sale of its products,” Robson added.
“This is the first of several initiatives that Valens and Green Roads are taking to expand distribution channels in the U.S. and abroad,” said Jeff Fallows, president of The Valens Co. “This opportunity with Signifi Solutions is the perfect platform to drive discovery, trial and frequency of purchase from the premium consumer base of malls.”
The Valens Co. is a manufacturer of cannabis products with a mission to bring the benefits of cannabis to the world. The company provides proprietary cannabis processing services in addition to product development, manufacturing and commercialization of cannabis consumer packaged goods. The Valens Co.’s products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories with a focus on quality and innovation. The company also manufactures, distributes and sells a wide range of CBD products in the United States through its subsidiary Green Roads, and distributes medicinal cannabis products to Australia through its subsidiary Valens Australia.
