Golden Grail Technology, after partnering with South African manufacturer Cannabis Sativa, announced that it will be introducing a CBD-infused beverage. Cannabis Sativa, who has been selling its CBD beverages for over seven years, is a premier South African organization specializing in the craft of hemp-infused beverages. Established in 2014, the operation has grown into the basket that it is today, offering a large selection of hemp-, CBD- and THC-infused beverages. Golden Grail Beverages will be re-branding its line of Cannabis Sativa and introducing multiple lines including Energy, Relax function, teas and waters.
“We’re a brand developed by enthusiasts, for enthusiasts, and we’re excited to share our formulas with Golden Grail Beverages so that they can market and distribute a proven and successful full spectrum line of CBD-Infused beverages in the states. As South Africa’s premium CBD-infused beverage leader, we are committed to showcasing high-quality, education and brand attributes that set us apart. We are confident the U.S. market will accept our formulas, as well, as they have here,” said Anthony Smith, managing director and CEO of Cannabis Sativa.
Nasdaq published an article on the future of investment opportunities in cannabis-infused drinks. Perhaps most notable from the article was Nasdaq’s expected valuation for the CBD beverage market — aside from any potential medical applications, there is enough consumer enthusiasm for CBD-infused beverages that the CBD beverages market was valued at $86 million in 2018, and is expected to grow to $1.4 billion by 2023 for a CAGR of 75%.
“This is an epic event for Golden Grail, entering into the CBD beverage sector. Our strategic partnership with an established brand will expedite our entry into the CBD-Infused market and provide a success story to take to the trades. As a leader in the beverage industry, we must continue to stay relevant and give today’s consumers what they want. The CBD-infused beverage category is here to stay and grow exponentially. We are confident adding this booming category to our existing portfolio of other growth categories, keeps Golden Grail ahead,” said Steven Hoffman, CEO of Golden Grail Beverages.
The energy formula is a proprietary blend of a combination of medical-grade CBD of five milligrams per serving, plant extracts and a caffeine-kick measured at 40 grams per 100 milliliters. The relaxing line is composed of a proprietary blend of 10 milligrams of medical-grade CBD per serving and a blend of adaptogenic herbs known for their relaxing qualities, completely sugar-free and slightly carbonated. The teas are completely sugar-free, contain five milligrams of CBD per serving and cater to a variety of lifestyles. The waters are formulated with alkaline water, infused with five milligrams of CBD per serving and packaged in a recyclable can. Flavored by natural extracts and completely sugar-free, the variety of waters vary in flavor intensity and profiles.
Golden Grail has been actively acquiring brands within emerging and growing beverage categories. Its product offerings include Spider Energy Drink, Trevi Fruit Essence Water, Tickle Water for kids, Sketch Can for Tweens, Cause Water that helps reduce global plastic pollution and Scorpion Energy Hemp/CBD.