Cookies announced the grand opening of its flagship Grand Rapids, Mich., dispensary on Saturday, Jan. 28, 2023, in partnership with local cannabis retailer NOXX. Located at 330 Ann St. NW, the dispensary hosted a ribbon cutting before officially opening to the public from 9 a.m. to 9 p.m.
Cookies, founded in 2010 by Bay-area rapper and entrepreneur Berner, has over 57 locations around the world. As the only Cookies storefront in Grand Rapids, Mich., the 3,000-square-foot dispensary houses the region’s largest selection of Cookies’ proprietary genetics alongside world-class products from other highly acclaimed brands. The dispensary’s interior focuses on key characteristics from the local Grand Rapids community, showcasing one-of-a-kind murals, artwork and local reserve apparel and accessories, all true to the classic and iconic Cookies flagship store design.
”Witnessing the vision we had for the West Michigan community come to life with this new dispensary has been special,” said Berner, co-founder and CEO of Cookies. “From classic cuts to our newest Cookies strains, this will be the hub for the best selection of cannabis in West Michigan, and I look forward to paying a visit to the store soon.”
On Jan. 28, the community was invited to celebrate the new dispensary with a grand opening event where the first 500 people in line for the opening received a free eighth of NOXX cannabis flower when they spent a minimum of $25. Other activations included a heated outdoor lounge and music by DJ Composition, with local Grand Rapids vendors on site throughout the morning and afternoon giving away free food from Patty Matters food truck, coffee from Morning Ritual, body art by Grassroots Henna and Design, caricatures from David Wodarek Caricaturists and polaroid photography from Celestreeal Endeavors, while supplies lasted.
Powered by NOXX’s best-in-class retail team, Cookies Grand Rapids customers can expect the same over-the-top hospitality and tailored shopping experience NOXX is known for, including a world-class website for browsing hundreds of products online for home delivery or seamless in-store pickup through a dedicated to-go window. All myNOXX rewards members can also accrue and spend loyalty points at Cookies Grand Rapids in addition to other NOXX locations, with rewards members receiving a $10 coupon each month through March 2023.
“Through our partnership with Cookies, we’re doubling down on our commitment to what our customers want: the best selection of top-quality cannabis products at the best prices. From Muskegon to Holland to Big Rapids and in between — customers will have access to a selection of Cookies products unavailable anywhere else in the region, whether they choose to shop in-store or online,” said Tommy Nafso, CEO and founder of NOXX.
With a community-focused growth plan rooted in West Michigan, NOXX has welcomed thousands of customers through its doors since opening dispensaries on 28th Street in August 2022 and Plainfield Ave in November 2022, both of which also have Cookies products available for purchase. Staying true to its commitment to creating a more inclusive world through the power of cannabis, NOXX plans to hire 25% of its employees for the Cookies Grand Rapids, Mich., store from Grand Rapids Neighborhoods of Focus, 17 census tracts the city has determined to suffer as a result of systemic and historical inequities.