Cannabidiol (CBD) product makers are now parsing the CBD beverage consumer market by gender, judging by the latest product from beverage maker CannaCraft. The company recently launched its new Gem + Jane brand, a women-focused sparkling botanical beverage that blends simple ingredients with microdoses of rare cannabinoids, including THCV, Delta-8 THC and CBD.
The beverage was released June 17, exclusively at Sweet Flower dispensary locations throughout greater Los Angeles.
Developed “for women, by women,” the lightly-infused line is intended as a sessionable beverage with up to 5mg of THC appealing to cannabis-curious consumers and those looking for a social substitute to alcohol.
Emphasizing the natural tastes and aromas of citrus, berries, herbs and flowers, the Gem + Jane beverage line blends complex layers of flavors that are playful on the palate and delivers a light, manageable dose of cannabis. It comes in four flavors, as well as an unflavored, pure Simply Seltzer for mixing up mocktails or enjoying on its own.
The Elderflower Pear, Lemon Blueberry Lavender, and Strawberry Hibiscus varieties contain a blend of 4mg Delta-8 THC and 2mg CBD, for more mellow moments like relaxing with friends, the company said. The Simply Seltzer and Yuzu Rose Raspberry flavor each contain 4mg THCV and <2mg THC, intended to compliment an active lifestyle.
CannaCraft bills the beverages’ highlights as being low in calories with only 20-25 calories per 12 fl. oz. serving, and containing rare cannabinoids which include THCV and Delta-8 THC. The beverages are also sweetened with agave and carry complex, layered botanical flavors. The company also bills Gem + Jane as a better value, with 37% more volume than leading competitors.
“We created this brand for women with a sophisticated palate who are intrigued by lightly-infused cannabis beverages,” explained Angela Pih, chief marketing officer at CannaCraft. “We selected rare cannabinoids like THCV and Delta 8 THC – commonly known to impart lower levels of psychoactivity than traditional THC – so these delicious botanical-flavored sparkling waters can be enjoyed socially.”
Pih, a skilled global marketer with over two decades of experience in cannabis, fashion, beauty, wellness and premium lifestyle brands, built the Gem + Jane team in-house. Cannabis industry veteran Elise McDonough, who authored the cannabis cookbook “Bong Appetit” and was the first edibles editor at High Times, serves as brand manager. Marielle Kane, a wine industry professional educated in Culinary Arts and Food Sciences, brings her expertise in beverage formulation development and sensory sciences to the line as R&D Manager.
Gem + Jane is the third beverage offering from CannaCraft. It is available in single 12 fl. oz. (355 mL) cans (MSRP $6) and 4-packs (MSRP $24). More information can be found at gemjane.com.
CannaCraft is a vertically-integrated organization, founded in 2014 with the mission to produce safe and effective cannabis products. With over 200 employees, the company currently manufactures and distributes AbsoluteXtracts, Care By Design, Care By Design Hemp, Lagunitas Hi-Fi Hops, Farmer & The Felon, Satori, and Loud + Clear.
CannaCraft’s product portfolio boasts hundreds of products, in unique applications including vape cartridges, drops, topicals, gel capsules, packaged flower, infused chocolates and gummies, and more.
