Framingham, Mass.-based CBD beverage maker Flower Power Coffee Co. has added coffee and supermarket industry veteran Kathy Collins to the management team as vice president of grocery, blending her deep experience in food retailing with her intimate professional knowledge of the coffee segment.
Collins brings management, merchandising and buyer experience from supermarket chains such as Finast, First National, Edwards and Ahold/Stop and Shop, which included in-store presence for Starbucks and Dunkin Donuts.
Flower Power Coffee CEO Chuck Siegel cited Collins’ deep experience working with national grocery chains and large private label brands as assets that will help her lead what he called an exciting new channel for Flower Power.
Beverage marketing veteran Kathy Collins will lead Flower Power Coffee’s launch into the grocery channel.
During her 36 years at Ahold, Collins worked her way up from working in a single store to become district manager, before taking on additional responsibilities as director of operations, merchandising and special projects. Beyond that, Collins’s experience as VP of sales at Barrie House Coffee & Tea overseeing grocery and private label sales makes her uniquely qualified to lead Flower Power’s expansion into the rapidly growing grocery channel.
“With Flower Power’s market leadership as the first CBD coffee delivering a truly premium taste experience with a consistent 25 milligrams of lab-tested CBD in each brewed cup, there are huge opportunities for grocery businesses to open up to the growing and highly profitable CBD Coffee and functional beverage trend,” Collins explained.
“Major retailers are eager to offer CBD,” said Siegel. “They’re looking for products that actually live up to their promises, and won’t disappoint their customers. As the only company with test results proving accurate delivery to the brewed cup, we are thrilled to introduce our products to the grocery channel.”
Flower Power makes CBD coffees, teas and accurately served CBD-infused beverages to enhance the quality of life for consumers by promoting physical and emotional wellness. Flower Power also works with other leading food and beverage companies throughout the world, helping them create best-in-class CBD-infused products for their customers.
