Flora Growth Corp.’s newly acquired JustBrands LLC (JBL) has been selected as a director to the US Hemp Roundtable, a non-profit lobbying organization designed to exclusively work toward “enhancing, advancing and improving economic and business conditions for the hemp industry.” JBL houses wellness brand JustCBD.
“We are honored and humbled to have JBL named as a director to the US Hemp Roundtable, a well-respected non-profit organization, to work on lobbying in Washington, D.C., and help move forward successful legislation regarding hemp and CBD in the U.S. Congress,” Flora CEO Luis Merchan said. “JustCBD is a major U.S. brand with a large footprint, and JBL’s addition to the US Hemp Roundtable demonstrates Flora’s commitment to expanding access to CBD and hemp here in the U.S.”
Flora will be sending Chief Commercial Officer Jason Warnock to Washington, D.C., this week to meet with government officials and other US Hemp Roundtable members to discuss several of the most pressing legislative issues facing the U.S. hemp and CBD industries.
The US Hemp Roundtable is one of the leading trade and lobbyist organizations in the industry, having helped draft or move forward some of the most important legislation for the hemp industry. Such bills include the 2018 Farm Bill, which federally legalized hemp, and H.R. 841 and S. 1698 in the U.S. House and U.S. Senate respectively, which would allow for the sale of hemp-based CBD products as dietary supplements under regulations from the U.S. Food and Drug Administration (FDA).
“JBL is proud to join the US Hemp Roundtable and work to continue the organization’s great work to further the burgeoning hemp industry,” said the company’s founder and CEO Hussein Rakine. “As one of the leading U.S. brands, we’re excited to work with other members to help shape the future and promote a regulated market for safe, high-quality hemp-based CBD products.”
The US Hemp Roundtable is made up of general members and director members. It was founded in 2017 with two principal missions: the pursuit of federal legislation to permanently legalize hemp, and subsequent laws and regulations to protect and expand the industry; and the development and implementation of a self-regulated organization to promote confidence in the business of the emerging agricultural commodity.
Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage.