Flora Growth Corp. announced that the company has formally begun the integration of its licensed and Control Union Medical Cannabis Standard GACP (CUMCS-GACP) certified cannabis products and derivatives into its global roster of branded products. Beginning with CBD derivatives used in its skincare brand, Mind Naturals, the company has begun the process of integrating significantly lower-cost cannabinoids, grown and extracted at Flora’s cultivation and extraction facility, Cosechemos, for products formulated at the company’s GMP-licensed laboratory in Bogota, Colombia.
This event marks a milestone in Flora’s integration strategy, allowing Flora to further its global supply chain efficiencies and independence while bolstering its competitive advantage in white label and wholesale businesses.
“The key to unlocking the potential of the global cannabis market is supply chain mastery — this is our focus,” Flora CEO Luis Merchan said. “Connecting our high-quality derivatives with our significant portfolio of revenue-producing global brands is a significant step in maximizing compounded value creation from seed to shelf.”
Since its inception, Flora has built, licensed or acquired an extensive suite of brands in the United States and Colombia, including the Mind Naturals skincare line, Tonino Lamborghini beverages, Vessel cannabis accessories and JustCBD gummies and topicals. The ability to deliver high-growth, high-margin global consumer brands with high-quality, low-cost cannabinoids marks a distinct and pivotal milestone for the company’s global strategy.