Sparkling CBD water brand Day One Beverages has agreed to sponsor professional pickleball family the Johnsons, a family of three professional pickleball superstars. Day One is also the exclusive CBD partner of USA Pickleball.
The top-ranked family includes Julie Johnson, mother and senior pro pickleball player, and her two pro-pickleball-playing children, JW Johnson and Jorja Johnson.
“Day One is thrilled to be sponsoring world-class athletes in JW, Jorja and Julie Johnson. The Johnson family embodies what Day One is about; they pursue their best on and off the court and do so while living a healthy lifestyle. For us, it’s exciting to see competitors of their caliber use our products day-in and day-out, and we look forward to helping them focus, recover and continue on their pursuit of excellence,” said Chris Clifford, CEO of Day One.
As a family, the Johnsons have dedicated every aspect of their life to mastering the increasingly popular sport with restricted diets, professional off-court strength training and proper post-game recovery. The family is thrilled to add Day One Beverages to their selective portfolio of sponsors as they’re aligned with the brand’s authentic mission of providing both pickleball athletes and consumers alike with highly effective and natural post-workout support, recovery and relief.
“Day One recognizes the needs of pickleball players of all ages and levels. As people become familiar with the performance of the products the Day One brand will become a mainstay in our sport like it is in our family,” said mother and pro pickleball player Julie Johnson.
“Professional pickleball is a series of one-day events with up to six matches per day. Post-match recovery is essential and the reason I incorporate Day One products into my tournament and daily workout routine. When I’m off-court, Day One’s products are key in helping me reset and rebalance,” JW Johnson said.
Day One’s product line includes a collection of CBD Sparkling Waters that contain 100% natural fruit juice, zero calories, 0% sugar and 20 milligrams of CBD to deliver hydration, balance and clarity. Its latest co-branded product launch with USA Pickleball includes an extra-strength CBD Recovery Cream that features 2,000 milligrams of THC-free CBD for increased support with muscle and joint pain recovery and injury assistance, at an affordable cost.
“Earlier this year I was experiencing shoulder pain during a match and my father had me try the DayOne topical cream. I ended up coming back to win the match as well as my first professional APP singles tournament,” said Jorja Johnson.