Curaleaf Holdings Inc. announced the expansion of its B NOBLE partnership across Florida. Products from the cannabis brand will be available at Curaleaf’s 58 dispensaries across the state.
B NOBLE is a for-profit, cause-based cannabis brand founded by Hip-Hop pioneer, filmmaker, visual artist and cannabis advocate Fab 5 Freddy. In partnership with Curaleaf’s corporate social responsibility program, Rooted in Good, the B NOBLE brand launched in 2021 and became the company’s first large-scale, social equity-focused venture. The brand has expanded its complete suite of advocacy-based products to nine states. At launch, B NOBLE will introduce the following strains at Curaleaf dispensaries throughout Florida:
- Lady Madonna (hybrid): A fruity, uplifting combination of well-known strains Gushers and Strawberry Banana.
- PB Souffle (indica): Marked by dense purple flowers with a sweet, creamy aroma.
With every B NOBLE sale, 10% of the proceeds will be donated to GreenBook Academy, a group that aims to create job opportunities for everyone through education. Greenbook’s online multi-language, the expert-led educational platform provides comprehensive career-based curriculums, firmly believing that education is a crucial factor in promoting diversity and inclusion in the cannabis industry.
“We are thrilled to expand our B NOBLE partnership into Florida, and we know this market will celebrate the brand’s cause-based mission,” said Matt Darin, CEO of Curaleaf. “With a growing adult population and a thriving medical market, Florida is one of the most promising areas for cannabis in the U.S. B NOBLE’s thoughtfully crafted products, coupled with its mission to address the impact of the War on Drugs, make it a perfect fit for the Curaleaf and the Sunshine State alike.”
“GreenBook Academy is honored to partner with Curaleaf and is grateful to receive proceeds from B NOBLE’s Florida sales,” said Noemi Perez, founder of GreenBook Academy. “B NOBLE’s mission to create a more inclusive industry by addressing the harmful effects of the War on Drugs aligns with GreenBook Academy’s mission. We look forward to working together to build a brighter, more inclusive future for the U.S. cannabis industry.”
Patients in Florida can participate in Curaleaf’s revamped rewards program earning loyalty points for every dollar spent that can be redeemed for savings on future purchases made at any Curaleaf-operated dispensary. This applies to all B NOBLE products across the country, which are sold in nine of the 19 states that Curaleaf operates in.