Curaleaf Holdings Inc. announced the expansion of its Grassroots brand in New Jersey with the launch of premium cannabis flower and pre-rolls. Available now at all Curaleaf locations across the state, New Jersey is the eighth market to offer Grassroots’ carefully cultivated products following its strategic national rebrand in November 2022.

Developed for seasoned cannabis enthusiasts, Grassroots utilizes top-shelf genetics to provide premium products with multi-dimensional flavors and effects. Each cultivar is grown for optimal cannabinoid and terpene profiles. Grassroots whole flower features large, healthy buds that are expertly trimmed for an enhanced experience and out-of-the-jar appeal.

At launch, five strains will be available to New Jersey medical patients and adult-use customers, including Novarine (Sativa), Bittersweet (Hybrid), Ghost Rider (Hybrid), Sunny Mac (Hybrid) and Jelly Cocktail (Indica). Grassroots’ premium flower will be available in 3.5 grams and 7 grams offerings, and Grassroots’ pre-rolls will be sold as five-pack, 0.4-gram Shorties for controlled dosing. A full line of Grassroots concentrate offerings will follow in the coming months.

“We are thrilled to introduce our premium Grassroots brand to patients and customers across the Garden State,” said Matt Darin, CEO of Curaleaf. “Grassroots was born in my hometown of Chicago and is focused on the craft of best-in-class strains, genetics and experiences, all of which we believe will resonate with New Jersey’s growing cannabis community as we continue to expand access to high-quality cannabis brands and products.”

Grassroots whole flower and pre-rolls are now available at dispensaries across New Jersey, including all Curaleaf retail locations in the state.