Coolhouse Botanics has welcomed former Gerber childhood nutrition company executive Bill Partyka to its board of directors as well as to the post of chief executive officer of the Kradle pet comfort company. Partyka will work with a seasoned group of industry experts to capitalize on the fast-growing CBD solutions industry for both humans and pets.
“Just like their babies, all pet owners want the assurance their four-legged loved ones are enjoying healthy, satisfying lives and I’m pleased to join an organization inspired to satisfy these needs with new and innovative solutions,” said Partyka. “This team really has it going on!”
Kradle is one of the fastest growing companies within the pet comfort category and provides category-leading solutions for pet specialty, e-commerce and large format retail channels.
“We are thrilled Bill has joined us,” said Gary Hendrickson, chairman of Coolhouse Botanics. “His deep commercial experience within the consumer health and wellness space, and his track record of success in multiple consumer-facing businesses will enable us to accelerate our growth and strengthen our operational effectiveness.”
Prior to joining the Coolhouse team, Partyka was the CEO of the Gerber company, served as the chief global commercial officer of Wyeth Nutrition Inc., and played significant leadership roles at both Conagra Foods and General Mills.
Coolhouse Botanics focuses on formulating solutions with purpose. Rather than take a “CBD can cure all” approach, the company focuses its research efforts to create products designed to address specific, common issues with natural solutions that deliver proven efficacy.