Cloud Cannabis announced the launch of its Smokin’ Ride sweepstakes, offering customers the chance to win a 2023 Ford Bronco four-door four-by-four, plus $10,000 in cash to help cover taxes, for a total grand prize value of approximately $50,000.

The sweepstakes run from Feb. 10 to April 30, 2023, and the winner will be announced on May 12. Eligible participants must be Michigan residents who are over 21 and members of the company’s Cloud Club Rewards Program, with a max of 20 entries per person. Entry is available online or in-store with a $100 or more purchase or by U.S. mail without purchase. Cannabis Cloud has retail locations all across Michigan. The Smokin’ Ride sweepstakes is sponsored by butter and Mitten Extracts.

“The launch of our new sweepstakes provides another avenue to give back to the Michigan cannabis community,” said Jacob Saboo, co-founder and head of retail at Cloud Cannabis. “And what better way to represent the Motor City than to promote Michigan’s iconic automotive industry? Over the course of this giveaway campaign, Cloud will continue to offer the premier retail experience we’re known for, and we are excited to announce the big winner in May.”

The sweepstakes launch comes amidst significant growth for Cloud Cannabis, which in recent months became one of the first businesses to commence recreational cannabis sales in Detroit, and announced the opening of its Cedar Springs dispensary (its ninth store in Michigan).