Just in time for post-pandemic consumers returning to in-store shopping for their health and wellness needs, Charlotte’s Web last week unveiled two retail innovations.
The first is a first-to-market high tech, in-store kiosk that doubles as an educational resource for consumers. The second is a virtual learning lab created specifically for retail employees and managers that features five distinct educational modules.
Both innovations increase access to hemp CBD products, and to educational and science-supported facts about hemp-derived CBD. The company’s Learning Lab is fully activated and in use at no cost to participating retailers.
“Charlotte’s Web is relentless in our commitment to hemp CBD access and education for everyone, which these innovations ingeniously and conveniently provide,” said Charlotte’s Web President and CEO Deanie Elsner. “We will continue to develop innovative ways to support our retail partners as they welcome back shoppers to their stores.”
Charlotte’s Web has approved at least 30 of its Charlotte’s Web brand product SKUs for retail sale in recently launched Limelight’s TRUYU retail self-service kiosks. The kiosks will sell only hemp CBD products which have undergone rigorous testing processes. All products come with a Certificate of Analysis (COA) that correlates to the lot number on the product.
The Limelight kiosks have been tested at physical retail locations across the U.S., provide the benefits of constant and convenient access and educational content displayed on a 50-inch interactive video screen.
The Retailer “Learning Lab” is authored and curated by Charlotte’s Web. The online education platform for retail employees, buyers and managers is provided to increase each participant’s knowledge of hemp-derived CBD, the endocannabinoid system, as well as the science, safety and quality standards of CBD. It also outlines the mission and pioneering history of Charlotte’s Web.
Each learning module ends with a quiz, a certificate of completion and an opportunity for rewards.
“We believe the education provided in our Learning Lab helps retail staff to know the facts and the science of hemp CBD,” said Charlotte’s Web Director of Education Jen Palmer. “In so doing, in-store shoppers can make more informed decisions for their wellness needs.”
The Charlotte’s Web family of brands includes Charlotte’s Web, CBD Medic, CBD Clinic and Harmony Hemp. Charlotte’s Web products are available at more than 22,000 retail locations, select distributors and online.