Boulder, Colo.-based CBD company Charlotte’s Web Inc. announced it will honor the young girl who opened up access to CBD products for everyone: Charlotte Figi.
Figi was the first to try a low-THC/high CBD extract tincture created by company founders the Stanley Brothers — the same tincture formulation that is the brand’s original formula today.
Her now-legendary response in seizure reduction and improved quality of life, after years of suffering due to an illness called Dravet’s Syndrome, catalyzed the cannabis immigrant movement to Colorado and 15,000 names were soon on a wait list for access to the same wellness product.
In gratitude to Figi and her family, on April 7, Charlotte’s Web is the Presenting Sponsor for the benefit “Rock The RoC” concert and fundraiser for the nonprofit Realm of Caring. Underscoring Charlotte Figi’s contributions, Governor Polis has officially named April 7 “Charlotte Figi Day” in Colorado in perpetuity.
“Charlotte Figi is our company’s North Star, guiding us to work vigilantly every day to improve access to CBD wellness products for everyone,” said Deanie Eisner, CEO and president of Charlotte’s Web Inc. “We send love and gratitude to the entire Figi family.”
The world lost a true hero last year when Charlotte Figi passed on April 7, 2020. As Figi was a lover of music, a concert seemed a fitting tribute and a positive way to honor her and her family’s contribution to the CBD wellness movement and now industry.
‘Rock the Roc’ Concert Details:
- April 7, 2021 at 8:00 PM EST – “Charlotte Figi Day” in Colorado
- Headlined by The Avett Brothers, Jason Mraz, and Michael Franti
- Artists include 2020 Grammy-nominated Ruthie Foster, Wesley Schultz of The Lumineers, Glen Phillips, Graham Nash, The War and Treat, and Johnnyswim
- Special guests Colorado Governor Jared Polis and CNN’s Sanja Gupta
- Will stream on Nugs.tv on April 7 at 8 pm EST and on the Charlotte Web website
“We are so appreciative of the continued support that Charlotte’s Web has given to Realm of Caring, said Heather Jackson, co-founder and board president of RoC. “They have been shoulder to shoulder with us since the beginning, improving lives, and I cannot think of a better partner for us to celebrate the big light of Charlotte Figi and the movement she inspired.”
Advocates for access to the healing powers of botanicals and to plant-based wellness products may support global change by donating to the Rock The RoC kickstarter campaign. Contributions support RoC’s mission is to serve consumers and medical professionals through education, science and a supportive community.
“Charlotte showed us that everyone deserves quality of life, that Nature provides profound solutions, and that a caring community is a powerful force for good, said Jared Stanley, co-founder of Charlotte’s Web and Chief Cultivation Officer. “April 7th will forever mark our commitment to Charlotte and the RoC community in celebration of the spirit that inspired science, changed perceptions, and sparked a global wellness movement.”
Charlotte’s Web is taking this moment as a company to pause, breathe and remember all of the fighters, including Figi, who helped to found the company and establish its mission. During its inaugural “Founder’s Week” (March 31 though April 6, 2021) the company will remember its roots each day and profile one Stanley brother through video vignettes, social media and on the company’s website.