Charlotte’s Web Inc. and national healthy lifestyle brand Life Time unveiled a new multi-year exclusive agreement that will make Charlotte’s Web and CBDMEDIC branded hemp CBD products available for purchase in more than 140 Lifecares destinations located within Life Time’s athletic resorts and on its online health store.
Additionally, as the exclusive CBD product partner of Life Time, Charlotte’s Web products will also be featured on in-club signage, as well as in the award-winning “Experience Life” magazine and online digital content.
Charlotte’s Web hemp-derived topicals and ingestible dietary supplements will be featured at several of Life Time’s iconic athletic events, including the Verizon New York City Triathlon, the Leadville Race Series and the Life Time Miami Marathon.
“This is a strategic relationship born of our shared values around wellness, quality and sustainability,” said Charlotte’s Web CEO and President Deanie Elsner. “This partnership aligns well with our expansion strategy to reach consumers in new environments across the U.S.”
Kimo Seymour, president of Life Time Media and Events, said that, as a healthy way of life partner to its members and event participants, the company is always looking for like-minded companies that can help complement their goals. “Charlotte’s Web is extremely well-respected in the CBD category and we are pleased to have them as our exclusive CBD retail partner,” Seymour added.
Life Time is working to reshape the way consumers approach their health by integrating where people move, work, live and play – digitally and physically – all with the primary objective of helping people lead healthy, happy lives.
The company has more than 150 destinations in 41 major markets across the U.S. and Canada. Life Time operates luxury athletic resorts, owns and produces iconic athletic events and is expanding its brand though Life Time Work premium coworking spaces and Life Time Living high-end leased residences.
Headquartered in Denver, Charlotte’s Web is a market leader in innovative hemp-derived CBD wellness products under a family of brands which includes Charlotte’s Web, CBD Medic, CBD Clinic and Harmony Hemp. Charlotte’s Web products are distributed to more than 14,000 retail doors and 8,000 health care practitioners and online.