Charlotte’s Web recently announced its partnership with Major League Baseball (MLB) to increase CBD visibility to professional athletes, fans and communities. The rigorous approval process that brought the two legacy brands together fills a major gap in the sports channel for an NSF Certified for Sport portfolio of CBD products for players and consumers demanding safe, natural options to support recovery, help keep calm under pressure and help sleep cycles and focus.
“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” said Jacques Tortoroli, CEO Charlotte’s Web. “Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision.”
Both organizations share a purpose-focused mission and a passion for supporting their communities. Charlotte’s Web and MLB have committed to serving as Corporate Social Responsibility partners and advancing causes that promote quality of life for athletes and fans.
“Nature is the most intelligent and advanced technology system in our world, and when we work with nature for health and innovate through the lens of community care, we can truly redefine what it means to be well as an athlete,” said Jared Stanley, co-founder and chief operating officer of Charlotte’s Web. “This is game-changing, and I am excited by what we can accomplish with the MLB partnership.”
The partnership celebrates the much-anticipated launch of Charlotte’s Web SPORT — Daily Edge, the first broad-spectrum hemp-derived tincture to be Certified for Sport by NSF, the highly respected global third-party organization that establishes standards for safety, quality, sustainability, and performance and certifies manufacturers and products against them. Leveraging Charlotte’s Web’s scientific research, Current Good Manufacturing Practices (cGMP), and Certified B Corp principles, Daily Edge underwent strict independent testing to uniquely meet MLB’s scientific benchmarks and no-banned substances policy. Daily Edge, which will feature the MLB silhouetted batter logo on its bottle and is the first product launch from the new Charlotte’s Web SPORT line, which will also include gummies, topicals and oral sprays.
This historic multi-year agreement is the first league-wide partnership for Charlotte’s Web. The partnership makes MLB a strategic partner in Charlotte’s Web’s NSF-Certified for Sport line and underscores the long-term value opportunity of entering the U.S. CBD market, which topped $4.7 billion in total sales in 2021. The inaugural Daily Edge tincture launched via Charlotte’s Web’s eCommerce platform on Oct. 12, 2022, during the Division Series with an exclusive run for the MLB Postseason, and in 2023, the expanded product line will debut in retail sports and health and wellness channels. Through the partnership, Charlotte’s Web will have a premiere brand presence at MLB’s Jewel Events, including All-Star Week, Postseason and the World Series presented by Capital One through marketing, media, and ballpark activations that connect to the league’s fan base of over 180 million Americans.
“As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports,” said Noah Garden, MLB chief revenue officer. “Charlotte’s Web products which receive the NSF Certified for Sport designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans.”
In celebration of MLB’s exciting season and its loyal fans, Charlotte’s Web awarded one 2022 World Series experience for a grand prize winner and guest which included game tickets for two airfare and hotel.