Charlotte’s Web officially became Angel City Football Club’s (ACFC) official CBD partner, a relationship inspired by a shared interest in wellness solutions and driven by the purpose-focused mission of both organizations. Through the Angel City Sponsorship Model, of which 10% of each ACFC sponsorship is reallocated back to the Los Angeles community, the team and Charlotte’s Web will focus on promoting health and wellness and supporting Los Angeles-based LGBTQ+ seniors.
Charlotte’s Web specializes in innovative hemp-derived wellness products, including topical products — creams, sprays and sticks — for active recovery from sports as well as everyday aches for seniors. This includes over-the-counter pain products under the Charlotte’s Web CBDMEDIC brand, which is the only CBD brand approved as an Arthritis Foundation Impact Sponsor. The Angel City partnership further extends Charlotte’s Web’s mission to help heal people through compassion and science. This marks Charlotte’s Web’s first partnership with a sports team.
“Angel City is purposeful in aligning with companies and brands that are founded on impact and from the beginning of our discussions with Charlotte’s Web, we saw a company that was rooted in impact from their very beginning,” said Julie Uhrman, president and co-founder of Angel City FC. “Everyone we have encountered at Charlotte’s Web is passionate about meeting people where they are and supporting their path to wellness. As a sports team, wellness is extremely important to our whole organization and we are excited about all that we can do together in this new partnership.”
“We’re honored to sign on as a proud partner of this new professional soccer team at the very vanguard of women-owned and -led sports organizations,” said Charlotte’s Web CEO Jacques Tortoroli. “This is an exciting time to be working with and supporting professional sports teams and helping to open channels to serve the needs of professional athletes, mentally and physically.”
Together, ACFC and Charlotte’s Web will utilize the impact program to provide funds and programming to the Los Angeles LGBT Center, specifically for the health and wellness of adults and seniors at the center.
In addition, through the partnership, Charlotte’s Web will provide product giveaways on match day, receive logo placement during Angel City home matches and will activate at the team’s popular pregame Fan Fests.
Los Angeles and the state of California have become increasingly important for Charlotte’s Web since the passing of State Assembly Bill 45 in October 2021. The Bill formally permits retail sales of products containing hemp-derived CBD, including dietary supplements, topicals, over-the-counter and pet products. Charlotte’s Web has been actively expanding retail distribution and product availability in California with regional customers as well as national retail partners which represent more than 1,000 locations in the state.
Charlotte’s Web Holdings, a Certified B Corporation headquartered in Denver, has a family of brands which includes Charlotte’s Web, CBDMEDIC, CBD CLINIC and Harmony Hemp. Charlotte’s Web branded premium quality products start with proprietary hemp genetics that are 100% American farm-grown using organic and regenerative cultivation practices.