Charlotte’s Web has announced that it plans to unveil a product line that caters to the sports vertical, as long as the products become certified through the NSF for Sport certification process. NSF is a third-party organization that manufacturers, regulators and consumers look to for the development of public health standards and certification marks that help protect the world’s food, water, consumer products and environment.
Charlotte’s Web has been used by elite and everyday athletes alike since its founding, given the support many athletes experience with Charlotte’s Web CBD tinctures and gummies. Recently, the company was named the official CBD partner of Angel City Football Club (ACFC), marking the company’s first partnership with a sports team. Charlotte’s Web-owned CBDMEDIC has an established partnership with retired professional soccer player, Carli Lloyd.
“Focus, recovery and sleep are critical areas of optimization for athletes that our sports products can support,” said Jacques Tortoroli, CEO of Charlotte’s Web. “An NSF Certified for Sport line can assure sports leagues and their players that ingredients are safe and certifies that there are no banned substances. We believe our products, upon meeting NSF certification, will make a positive impact on the lives of professionals, amateur athletes and fans alike.”
The initial product from the new Charlotte’s Web sports line is planned for launch later this year pending NSF Certified for Sport with non-detectable amounts of THC. Charlotte’s Web already provides THC-free options and uses an NSF-certified manufacturing facility. The final NSF Certified for Sport product certification process is underway.
Charlotte’s Web NSF Certified for Sport THC-Free products will include tinctures, topicals, gummies and more. The first product planned for launch is an NSF certified tincture and gummy followed by a robust sport portfolio planned for release in the front half of 2023.
Denver-based Charlotte’s Web Holdings, Inc. includes a family of brands such as Charlotte’s Web, CBD Medic, CBD Clinic and Harmony Hemp. Charlotte’s Web branded premium quality products start with proprietary hemp genetics that are American farm-grown using organic and regenerative cultivation practices.