Charlotte’s Web has announced the appointment of Greg Gould as the company’s chief financial officer and chief administration officer.

Gould is a senior finance executive with more than two decades of experience in chief financial officer roles, leading multiple small- and medium-sized businesses within the natural wellness and biopharmaceutical sectors. Gould brings significant financial and operational experience from both publicly traded and privately held companies. He is a certified public accountant with expertise in building and leading accounting departments, finance teams and reporting systems.

Gould has been acting as a financial advisor to Charlotte’s Web since April of this year, providing leadership and support for the company’s financial and regulatory reporting process. Charlotte’s Web became a registered reporting issuer under the United States Securities and Exchange Commission for 2022, and Gould has substantial experience in financial leadership roles for publicly listed SEC reporting companies.

“Due to Greg’s advisory work with Charlotte’s Web this year, his familiarity with our business and leadership enables a fluid transition,” said Jacques Tortoroli, CEO of Charlotte’s Web. “And with his 20 years of experience in the natural wellness and biotech sectors, his appointment is a key asset for our future-forward business strategy.”

“I am very excited to join the Charlotte’s Web team to continue the buildout of the world’s leading CBD brand as we focus on the most effective way to improve quality of life for people around the world while creating long-term shareholder value,” said Gould.

Lindsey Jensen, the former chief financial officer, resigned for personal reasons and will continue with the company for a transitional period. The board of directors has noted its gratitude for the significant contributions Jensen made to the company since joining Charlotte’s Web in 2019.

Charlotte’s Web, headquartered in Denver, specializes in innovative hemp extract wellness products under a family of brands which includes Charlotte’s Web, CBD Medic, CBD Clinic and Harmony Hemp. Charlotte’s Web branded premium quality products start with proprietary hemp genetics that are 100% American farm-grown using organic and regenerative cultivation practices. The company’s products are distributed to more than 15,000 retail, over 8,000 health care practitioners and online through the company’s website.