CBD bioscience company CFH promoted David Knight to chief beverage officer to guide the launch of its craft sparkling hemp seltzer brand James & James. The company has increased its staff and distribution footprint in 2021 to support its growing lineup of CBD products.
Knight joins the CFH leadership team to oversee the beverage division of CFH. He brings 35 years of consumer products and e-commerce experience to the CFH team, with the majority of his career in beverages, both non-alcoholic and alcoholic. Throughout his career, Knight has worked for Frito-Lay, PepsiCo Foods International, Gatorade, eBay, PayPal, Skype, SX Liquors and more.
During his time at Frito-Lay, David developed and launched the line of Tostitos queso and salsas. He ran marketing for the Australian pacific rim for PepsiCo Foods International and has experience at the Quaker Oats and Gatorade Team in Australia, New Zealand and China. Upon the acquisition of Quaker Oats by Pepsi Co, Knight led International Marketing from Pepsi Co’s head office in New York.
Other notable hires in 2021 include Chad Hendrickson, who joined the CFH leadership team as chief financial officer, and Alicia Sin, laboratory manager.
“CFH is a unique company that works to create the most therapeutically effective CBD products. I love that James & James is made from single-sourced, hand-harvested hemp that was grown locally on our Colorado farm,” said Knight. “The zero calorie, zero alcohol full spectrum CBD seltzer is doing very well in Colorado and Wyoming with national expansion planned for 2022. I’m excited to join the team and help guide the brand.”
All CFH’s CBD extract products are made with full spectrum hemp flower extract with a robust profile of cannabinoids, flavonoids and terpenes to target specific health issues. CFH has over 30 years of experience in research and production, plant bio science, genetic development and agriculture.
“At CFH, we are working to develop unique cannabis genetics that express specific, predetermined cannabinoid and terpene profiles targeting specific health issues. Our goal is to ensure the expression of these profiles in each and every batch of our product,” said Jim Ott, chief executive officer and founder of CFH and James & James. “At CFH, the focus is on the flower, the science and the health, with the goal to improve the health and quality of life of its customers.”
CFH was founded by James Ott and Ian James in 2014 as a Colorado-based, vertically integrated CBD bioscience company. CFH is committed to producing high-quality full spectrum CBD and proprietary hemp strains that maintain the natural balance and proportion of the cannabinoids and terpenes present in hemp plants to provide optimal health benefits and efficacy.