New data from from Pittsburgh-based market research firm CivicScience reveals that the majority of cannabidiol (CBD) consumers are satisfied with their experience — and with the products they’ve tried.
According to a survey generated April 7, 2021, weighted according to U.S. Census figures for gender and age, 17% of consumers who’ve tried CBD report satisfaction with the products.
Of those surveyed, 39% are current or potential CBD users, compared with 61% who have not and do not plan to purchase CBD. Eleven percent of CBD consumers are not satisfied with the products they’ve tried. And 11% have not yet tried CBD but intend to.
According to a CivicScience survey generated Jan. 11, 2021, 16% of consumers have already purchased CBD products at convenience stores specifically.
The survey also shows that 10% of consumers have not yet purchased these products from convenience stores but intend to — which is fairly consistent with data from 2020, a CivicScience spokesperson said.
This means the number of people who either purchase or plan to purchase CBD from c-stores specifically stands at 26% in total — more than a quarter of consumers.
