The Alkaline Water Co. will be showcasing its new CBD infused ingestibles and topical products at the upcoming Efficient Collaborative Retail Marketing (ECRM) CBD Food and Beverage Program this week, Nov. 4-6, in Cape Coral, Florida. The company produces premium bottled alkaline drinking water and flavored water sold under the brand name Alkaline88.

“ECRM is the perfect venue to showcase our CBD infused product portfolio,” said Frank Chessman, director of national sales for Alkaline Water. “Its unique format of Efficient Program Planning Sessions creates highly productive one-on-one meetings with pre-qualified, key decision-makers across a variety of retailers representing drug stores, supermarkets, convenience stores and big-box stores.”

Alkaline President and CEO Richard A Wright said the company is excited to showcase its line of CBD products to the prominent group of buyers and influential decision-makers across all the trade channels who will be attending the program.

“Not only is it a great forum for planning with our business partners and customers,” Wright said, “but it also provides valuable insight into what is trending in the marketplace.”

• A88 CBD infused ingestibles portfolio includes flavored drinks, beverage shots, capsules, powder packs and tincture drops.
• A88 CBD infused topicals portfolio includes muscle salve, bath salts, essential oil roller, hydrating body lotion, hydrating foot and hand lotion, and lip balm.

Alkaline intends to comply in full with all federal, state and local laws, rules and regulations as the it develops its CBD-infused products. The company said it will not pursue the commercial production or sale of CBD-infused products until legally permitted. The Company is closely watching and responding to all regulatory developments within the FDA and in each individual U.S. state, and plans to launch its CBD infused products accordingly.

The Alkaline Water Co. said it is currently pursuing a national multi-channel, mass-market expansion strategy with a direct-to-warehouse model and co-packaging facilities that are strategically located 600 miles within 95% of the U.S. population.

Founded in 2012, the company is headquartered in Scottsdale, Ariz. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.