Researchers at Colorado State University, in Ft. Collins, Colo., have launched a survey of pet owners to help researchers and veterinarians understand consumer attitudes toward the use of CBD/cannabis products in veterinary patients. Nationally recognized for their extensive CBD research, principal investigators Drs. Stephanie McGrath and Felix Duerr’s latest CBD study will gather information on…
CbdMD Agrees to Buy DirectCBDOnline
CHARLOTTE, N.C. – THC-free cannabidiol products maker cbdMD Inc. announced it has entered into a letter of intent to purchase CBD online marketplace DirectCBDOnline.com, from Twenty Two Capital LLC. “Owning a CBD online marketplace that sells various CBD brands provides unique transparency to better understand consumer spending habits and trends across the wider CBD and…
New Cannabis Sodas Bring Fun to Infused Beverages
As a new generation of consumers has shown a preference for alternatives to alcoholic beverages, CBD-beverages containing small amounts of THC are rising to fill that demand. The United Kingdom’s top CBD social tonic is now available with THC in California as Green Monké, a happy new low-dose, cannabis-infused line of sodas that celebrate people…
Who Is the Delta-8 Consumer?
By now, you may have heard of delta-8, a relatively new cannabinoid that popped up in late 2020. Delta-8 was legalized in most states thanks to the 2018 Farm Bill, which effectively modified the definition of tetrahydrocannabinols (THC) to exclude THCs in hemp from the Controlled Substance Act (CSA). Any derivative, isomer or cannabinoid of…
Mendi Ad Campaign Timed for Tokyo Games
Women-led and athlete-built CBD brand Mendi is partnering with SheScales, the women-focused marketing initiative created by direct-to-consumer advertising agency Rain the Growth Agency, for a TV and over-the-top (OTT) media investment this summer centered around the 2021 Summer Olympic Games in Tokyo, where Mendi has several athletes competing. It is one of the first TV…
Global Widget Earns US Hemp Authority Certification
CBD manufacturer and distributor Global Widget announced it has received U.S. Hemp Authority Certification (USHA). Global Widget is the company behind CBD brands Hemp Bombs and Nature’s Script, along with the health and wellness brand Defense Boost and a contract manufacturer for leading CBD, health and wellness private label brands. “As a leading manufacturer of…
CBD American Shaman Studies Support CBD’s Effectiveness
The nation’s largest brick-and-mortar CBD retailer CBD American Shaman recently released results of three studies, announced at The International Cannabinoid Research Society (ICRS) conference in June. The studies support the use of CBD to provide relief from sleeplessness, assistance in management of pain, ADHD, IBS, and chronic fatigue, as well as the safe consumption of…
Charlotte’s Web to Become Exclusive Provider for Life Time Fitness
Charlotte’s Web Inc. and national healthy lifestyle brand Life Time unveiled a new multi-year exclusive agreement that will make Charlotte’s Web and CBDMEDIC branded hemp CBD products available for purchase in more than 140 Lifecares destinations located within Life Time’s athletic resorts and on its online health store. Additionally, as the exclusive CBD product partner…
Pet CBD Market Projected to Hit $629 Million in Sales This Year
According to Brightfield Group, consumers spent $426 million on pet CBD in 2020, and the market research firm expects it to reach $629 million in sales by the end of 2021. Dozens of prominent CBD brands have developed pet products in the last year, giving consumers more access and options for purchasing. Looking at…
Kadenwood Raises $50M to Bring CBD Into Mainstream Wellness
Already the largest U.S. supplier of vertically-integrated CBD consumer packaged goods, leading plant-based wellness company Kadenwood has been busy raising money to further accelerate the brand’s mission to normalize CBD in health and wellness products through scale, strategic partnerships and acquisitions. Kadenwood is dedicated to fostering consumer trust and transparency. The company recently raised…
Data Partnership Helps Advertisers Reach CBD Consumers
Digital marketing consultant firm Fyllo, which assists in marketing and compliance solutions for companies in highly regulated industries, has formed a data partnership with cross-platform media firm Comscore, a provider of planning, transacting and evaluating media advertising opportunities. Together, the companies have developed Fyllo Infused Comscore Audiences, which combine Fyllo’s deterministic, offline cannabis and CBD…
What Is Delta-8, and Is It Here to Stay?
Delta-8 THC entered the cannabinoid scene in December 2020, and according to research firm Brightfield Group, conversations around delta-8 grew 163% from December 2020 to April 2021. Only six months into the trend, 23% of American CBD users are already aware of delta-8 THC. First things first: What is delta-8? Delta-8 is a “quasi-legal” cannabinoid…
Cultiva Wellness Debuts Hi-Tech Automated Dispensing Unit
Cultiva Wellness installed its first Wellness Pantry, what it calls the most technologically advanced automated dispensing unit on the market today, in suburban Miami. The Wellness Pantry is not your typical chips and soda vending machine. Complete with remote monitoring and operation, touchless payments and the use of blockchain technology to verify customers’ age, the…
CBD Living Expands Reach With THC Living Brand
ln an effort to better address the full needs of its customer base, leading U.S.-based CBD brand CBD Living launched a new cannabis brand – aptly named THC Living – that adds THC into the mix of the new product line. Initially, THC Living will offer a pair of products: three lemonade-based beverages as well…
Reports: Consumption Will Grow, Brand Loyalty Low
A pair of reports from Cannabis-industry data and analytics firm New Frontier Data – volumes 3 and 4 of its U.S. CBD Consumer Series, “Consumption Drivers” and “Social Influences,” provide in-depth analysis on CBD consumer groups and the factors shaping consumption behaviors. The reports provide a comprehensive assessment of a U.S. Census-adjusted survey of the…
Do Consumers Know What CBD Is?
Cannabidiol, or CBD, is a chemical compound from the Cannabis sativa plant. And its many forms, such as balms, oils and gummies, have become increasingly popular among today’s consumers, particularly considering it’s relatively new to the market. So, overall how many Americans actually know what it is? Data platform Invisibly, through its Realtime Research…
CBD Maker Offering Lifetime, Half-off ‘Heroes Discount’
Miami-based Heroes Health and Wellness this week announced the debut of the Heroes Discount, a new service that will allow retired and active U.S. military and first responders to receive 50% off all company products for life. Verify Pass powers the Heroes Discount, providing a secure and easy way for these heroes to submit their…
Gem + Jane CBD Beverage Targets Women Consumers
Cannabidiol (CBD) product makers are now parsing the CBD beverage consumer market by gender, judging by the latest product from beverage maker CannaCraft. The company recently launched its new Gem + Jane brand, a women-focused sparkling botanical beverage that blends simple ingredients with microdoses of rare cannabinoids, including THCV, Delta-8 THC and CBD. The beverage…
The CBD Opportunity: CBD in C-Stores
When you think about ways you can meet your customers’ health needs, you may immediately think of offering options like natural foods, clean labels, fresh options and products that are low in sugar or sodium — “health foods,” in other words, many of which are focused on physical health and weight loss. But for the…
Docklight Taps Southern Glazer’s for Marley CBD Beverage Distribution
Docklight Brands, the pioneering consumer products company with celebrated brands Marley Natural and Marley CBD, has signed a distribution agreement for its Marley CBD beverages and confections portfolio with established beverage alcohol distributor Southern Glazer’s Wine & Spirits. “Through this groundbreaking agreement, we will tap into Southern Glazer’s established national distribution network to bring…
Sleepless Consumers Waking Up to CBD
Sleep-challenged consumers are waking up to CBD as a sleep aid, according to data collected by Chicago-based CBD market analyst Brightfield Group for its U.S. CBD Consumer Insights. For the final quarter of 2020, Brightfield reports that sleep was the No. 1 attribute that CBD consumers wanted from those products, for the first time ranking…
Pet Charities to Benefit From CBDfx Campaign
As part of National Pet Adoption Month, CBD products company CBDfx is launching a national campaign to raise awareness for homeless animals and giving back to local nonprofits and animal shelters. Starting this week, CBDfx is offering a Search Dog Fundraising Bundle with their most popular CBD for Pets products and is donating 100% of…
Get Prepared for the Possibility of Selling Cannabis
The eventual possibility of selling cannabis is highly appealing to many convenience store retailers. With typical declines in tobacco sales, more fuel-efficient and electric cars impacting fuel volume, and the pandemic impacting foot traffic, this opportunity cannot come fast enough. Currently, the sale of cannabis is fully legal in 17 states and Washington, D.C., and…
Hemp Pouches Can Mean Longer Lasting Produce
Hemp is scientifically known to have anti-bacterial and anti-microbial features and hemp advocate and product maker Responsibly Organic sees it as the perfect partner to healthy produce – and for a limited time, the company is offering free samples to prove it. The deterioration seen in produce over time, like discoloration, loss of flavor, mold…
CBD Retailing Pioneer The Vitamin Shoppe Seeks Franchise Partners
For the first time in its 44-year history, omni-channel specialty retailer of nutritional and CBD wellness products The Vitamin Shoppe will partner with business owners to operate franchise stores. Known primarily for connecting consumers with health, wellness and dietary supplements brands, The Vitamin Shoppe and its affiliated Super Supplements banner have been at the forefront…