According to a CivicScience study of more than 40,000 of-age Americans (21 and older), 34% of respondents said they have had some experience with various CBD products, and 15% intend to give them a try soon, totaling nearly half of the of-age general population. So, what is driving CBD sales and overall interest? As the…
Consumers Turn to CBD to Calm Pandemic-Related Anxiety
Cannabidiol (CBD) products are becoming ubiquitous: from the gummies at customers’ local c-store to the CBD-laced peanut butter they considered buying online for their pets. It’s an increasingly prevalent trend that has wafted into dozens of industries and grown abundantly on retail shelves and online storefronts alike. In fact, in a recent CivicScience study of…
Companies Cite Shifting Compliance As Key Barrier to Growth
A new study by The Harris Poll and digital marketing and compliance solutions consultants Fyllo reveals that nearly two-thirds (63%) of companies see compliance issues as a critical barrier to growth. The study, “Leading With Compliance: The Key to Growth in Highly Regulated Industries,“ which surveyed 305 compliance leaders at companies in highly regulated industries…
What Type of CBD Is Most Popular?
Factors that often go into a consumer’s decision on which type of CBD product to buy include format, brand, dosage strength and the type of CBD (full spectrum, broad spectrum or isolate). According to market research firm Brightfield Group’s CBD consumer insights, full-spectrum is the preferred type of CBD for 54% of CBD consumers.…
CBD Science Group Research Gets Nod From UK Cancer Institute
United Kingdom-based biopharmaceutical company CBD Science Group has earned a highly sought-after endorsement from Britain’s National Cancer Research Institute (NCRI). The institute’s Living With and Beyond Cancer (LWBC) Executive Group endorsed CBD Science Group’s real-world evidence (RWE) study into the role that cannabinoids can play in treating cancer related pain. CBD Science Group is enabling…
Edibles Market Expected to Surpass $10 Billion in Annual Sales by 2025
The cannabis edibles market is expected to surpass $10 billion in annual sales by 2025, according to market research firm Brightfield Group. This is one of the fastest-growing product types, according to Brightfield Group data, consistently capturing the third-largest share-of-shelf of all cannabis product types. The maturing edibles category is starting to see some standardization,…
C-Store Opportunity: Pet CBD
The pet CBD products market is set to achieve $561 million in sales in 2021, up 30% from 2020, and is expected to reach $1.1 billion in 2026, representing a 15% compound annual growth rate. This was one of the best-performing product types in 2020, aided by national pet chains Petco and PetSmart starting to…
Your CBD Store, Florida International University Athletics Partner on Research
National U.S. hemp retailer Your CBD Store and the athletic training department at Florida International University (FIU) have teamed for a strategic partnership to conduct joint research around cannabinoid science. The collaboration between Your CBD Store’s parent company, SunFlora Inc., and the athletic training department at FIU’s Nicole Wertheim College of Nursing and Health Sciences…
Report: Regulatory Uncertainty Hindering Cannabis-CBD Markets
In its latest report, cannabis industry data, analytics and technology firm New Frontier Data analysis of the progression of regulatory oversight in the world’s two largest cannabis consumer markets. “2021 Cannabis Regulatory Landscape: Emerging Trends in North America & Europe” provides an understanding of governmental inconsistencies and regional market dynamics shaping the regulatory landscape, as…
Who’s Driving the CBD Market?
According to market research firm Brightfield Group, millennials and Gen Xers account for over two-thirds (71%) of CBD users, though millennials take more doses per day than Gen Xers. Brightfield Group also found that both generations are more informed about the CBD dose they take — especially when compared to Baby Boomers. Knowledge and preference…
Product Validation Company Launches CBD Effectiveness Study
Natural products research and validation company Radicle Science has launched its Radicle ACES (Advancing CBD Education and Science) study, an effort to measure the effectiveness of CBD products by collecting data from users of products from 13 brands. Using a virtual, direct to consumer (D2C) approach, Radicle ACES is the largest and most comprehensive randomized…
University Launches Study of CBD in Veterinary Care
Researchers at Colorado State University, in Ft. Collins, Colo., have launched a survey of pet owners to help researchers and veterinarians understand consumer attitudes toward the use of CBD/cannabis products in veterinary patients. Nationally recognized for their extensive CBD research, principal investigators Drs. Stephanie McGrath and Felix Duerr’s latest CBD study will gather information on…
Who Is the Delta-8 Consumer?
By now, you may have heard of delta-8, a relatively new cannabinoid that popped up in late 2020. Delta-8 was legalized in most states thanks to the 2018 Farm Bill, which effectively modified the definition of tetrahydrocannabinols (THC) to exclude THCs in hemp from the Controlled Substance Act (CSA). Any derivative, isomer or cannabinoid of…
CBD American Shaman Studies Support CBD’s Effectiveness
The nation’s largest brick-and-mortar CBD retailer CBD American Shaman recently released results of three studies, announced at The International Cannabinoid Research Society (ICRS) conference in June. The studies support the use of CBD to provide relief from sleeplessness, assistance in management of pain, ADHD, IBS, and chronic fatigue, as well as the safe consumption of…
Pet CBD Market Projected to Hit $629 Million in Sales This Year
According to Brightfield Group, consumers spent $426 million on pet CBD in 2020, and the market research firm expects it to reach $629 million in sales by the end of 2021. Dozens of prominent CBD brands have developed pet products in the last year, giving consumers more access and options for purchasing. Looking at…
Data Partnership Helps Advertisers Reach CBD Consumers
Digital marketing consultant firm Fyllo, which assists in marketing and compliance solutions for companies in highly regulated industries, has formed a data partnership with cross-platform media firm Comscore, a provider of planning, transacting and evaluating media advertising opportunities. Together, the companies have developed Fyllo Infused Comscore Audiences, which combine Fyllo’s deterministic, offline cannabis and CBD…
Reports: Consumption Will Grow, Brand Loyalty Low
A pair of reports from Cannabis-industry data and analytics firm New Frontier Data – volumes 3 and 4 of its U.S. CBD Consumer Series, “Consumption Drivers” and “Social Influences,” provide in-depth analysis on CBD consumer groups and the factors shaping consumption behaviors. The reports provide a comprehensive assessment of a U.S. Census-adjusted survey of the…
Do Consumers Know What CBD Is?
Cannabidiol, or CBD, is a chemical compound from the Cannabis sativa plant. And its many forms, such as balms, oils and gummies, have become increasingly popular among today’s consumers, particularly considering it’s relatively new to the market. So, overall how many Americans actually know what it is? Data platform Invisibly, through its Realtime Research…
The CBD Opportunity: CBD in C-Stores
When you think about ways you can meet your customers’ health needs, you may immediately think of offering options like natural foods, clean labels, fresh options and products that are low in sugar or sodium — “health foods,” in other words, many of which are focused on physical health and weight loss. But for the…
Get Prepared for the Possibility of Selling Cannabis
The eventual possibility of selling cannabis is highly appealing to many convenience store retailers. With typical declines in tobacco sales, more fuel-efficient and electric cars impacting fuel volume, and the pandemic impacting foot traffic, this opportunity cannot come fast enough. Currently, the sale of cannabis is fully legal in 17 states and Washington, D.C., and…
C-Store CBD Consumers Choose Edibles
Pittsburgh-based market research firm CivicScience found that consumers are most interested in using CBD edibles over other types of CBD products. According to a CivicScience survey weighted according to U.S. Census figures for gender and age, 18 and older, close to half of all consumers surveyed (40%) said they either prefer to use or are…
New Data Shows Correlation Between Back Pain and Use of CBD Products
New data from from Pittsburgh-based market research firm CivicScience reveals a correlation between back pain and the use of cannabidiol (CBD) products. According to a survey generated April 7, 2021, weighted according to U.S. Census figures for gender and age, 18 and older, 7% of people experience severe back pain, while 34% — over a third…
CBD Users Report Overall Satisfaction With Products
New data from from Pittsburgh-based market research firm CivicScience reveals that the majority of cannabidiol (CBD) consumers are satisfied with their experience — and with the products they’ve tried. According to a survey generated April 7, 2021, weighted according to U.S. Census figures for gender and age, 17% of consumers who’ve tried CBD report satisfaction with…
C for Cannabis-Store?
In the year since the COVID-19 pandemic began and as the staggering number of deaths across the globe has increased, so have rates of depression, anxiety and other mental health challenges related to the pandemic’s many impacts on survivors. The pandemic’s toll on mental health and the growing legalization of cannabis products in the U.S.…
New Data Reveals Growth Potential for CBD Sales
2021 data from Pittsburgh-based market research firm CivicScience reveals new information about the CBD c-store consumer. According to the survey, generated Jan. 11, 2021, weighted according to U.S. Census figures for gender and age, 16% of consumers have already purchased CBD/Cannabidiol products at convenience stores. The survey also shows that 10% of consumers have not…