Researchers at Colorado State University, in Ft. Collins, Colo., have launched a survey of pet owners to help researchers and veterinarians understand consumer attitudes toward the use of CBD/cannabis products in veterinary patients. Nationally recognized for their extensive CBD research, principal investigators Drs. Stephanie McGrath and Felix Duerr’s latest CBD study will gather information on…
Who Is the Delta-8 Consumer?
By now, you may have heard of delta-8, a relatively new cannabinoid that popped up in late 2020. Delta-8 was legalized in most states thanks to the 2018 Farm Bill, which effectively modified the definition of tetrahydrocannabinols (THC) to exclude THCs in hemp from the Controlled Substance Act (CSA). Any derivative, isomer or cannabinoid of…
CBD American Shaman Studies Support CBD’s Effectiveness
The nation’s largest brick-and-mortar CBD retailer CBD American Shaman recently released results of three studies, announced at The International Cannabinoid Research Society (ICRS) conference in June. The studies support the use of CBD to provide relief from sleeplessness, assistance in management of pain, ADHD, IBS, and chronic fatigue, as well as the safe consumption of…
Pet CBD Market Projected to Hit $629 Million in Sales This Year
According to Brightfield Group, consumers spent $426 million on pet CBD in 2020, and the market research firm expects it to reach $629 million in sales by the end of 2021. Dozens of prominent CBD brands have developed pet products in the last year, giving consumers more access and options for purchasing. Looking at…
Data Partnership Helps Advertisers Reach CBD Consumers
Digital marketing consultant firm Fyllo, which assists in marketing and compliance solutions for companies in highly regulated industries, has formed a data partnership with cross-platform media firm Comscore, a provider of planning, transacting and evaluating media advertising opportunities. Together, the companies have developed Fyllo Infused Comscore Audiences, which combine Fyllo’s deterministic, offline cannabis and CBD…
Reports: Consumption Will Grow, Brand Loyalty Low
A pair of reports from Cannabis-industry data and analytics firm New Frontier Data – volumes 3 and 4 of its U.S. CBD Consumer Series, “Consumption Drivers” and “Social Influences,” provide in-depth analysis on CBD consumer groups and the factors shaping consumption behaviors. The reports provide a comprehensive assessment of a U.S. Census-adjusted survey of the…
Do Consumers Know What CBD Is?
Cannabidiol, or CBD, is a chemical compound from the Cannabis sativa plant. And its many forms, such as balms, oils and gummies, have become increasingly popular among today’s consumers, particularly considering it’s relatively new to the market. So, overall how many Americans actually know what it is? Data platform Invisibly, through its Realtime Research…
The CBD Opportunity: CBD in C-Stores
When you think about ways you can meet your customers’ health needs, you may immediately think of offering options like natural foods, clean labels, fresh options and products that are low in sugar or sodium — “health foods,” in other words, many of which are focused on physical health and weight loss. But for the…
Get Prepared for the Possibility of Selling Cannabis
The eventual possibility of selling cannabis is highly appealing to many convenience store retailers. With typical declines in tobacco sales, more fuel-efficient and electric cars impacting fuel volume, and the pandemic impacting foot traffic, this opportunity cannot come fast enough. Currently, the sale of cannabis is fully legal in 17 states and Washington, D.C., and…
C-Store CBD Consumers Choose Edibles
Pittsburgh-based market research firm CivicScience found that consumers are most interested in using CBD edibles over other types of CBD products. According to a CivicScience survey weighted according to U.S. Census figures for gender and age, 18 and older, close to half of all consumers surveyed (40%) said they either prefer to use or are…
New Data Shows Correlation Between Back Pain and Use of CBD Products
New data from from Pittsburgh-based market research firm CivicScience reveals a correlation between back pain and the use of cannabidiol (CBD) products. According to a survey generated April 7, 2021, weighted according to U.S. Census figures for gender and age, 18 and older, 7% of people experience severe back pain, while 34% — over a third…
CBD Users Report Overall Satisfaction With Products
New data from from Pittsburgh-based market research firm CivicScience reveals that the majority of cannabidiol (CBD) consumers are satisfied with their experience — and with the products they’ve tried. According to a survey generated April 7, 2021, weighted according to U.S. Census figures for gender and age, 17% of consumers who’ve tried CBD report satisfaction with…
C for Cannabis-Store?
In the year since the COVID-19 pandemic began and as the staggering number of deaths across the globe has increased, so have rates of depression, anxiety and other mental health challenges related to the pandemic’s many impacts on survivors. The pandemic’s toll on mental health and the growing legalization of cannabis products in the U.S.…
New Data Reveals Growth Potential for CBD Sales
2021 data from Pittsburgh-based market research firm CivicScience reveals new information about the CBD c-store consumer. According to the survey, generated Jan. 11, 2021, weighted according to U.S. Census figures for gender and age, 16% of consumers have already purchased CBD/Cannabidiol products at convenience stores. The survey also shows that 10% of consumers have not…
What Are Terpenes and How Do They Work in CBD Products?
Terpenes are aromatic oils that, in the cannabis plant, contribute to the aroma and flavor of a distinctive plant. But they also work to bring health benefits either on their own, in concert with each other, as well as with the major cannabinoids cannabidiol (CBD) and tetrahydrocannabinol (THC), as well as the many minor…
New Data Provides Profile of the CBD Convenience and Gas Station Consumer
Data from Brightfield Group highlights a new consumer profile that came out of its recent data refresh: the CBD Convenience + Gas Station Consumer. According to the profile, the typical CBD convenience and gas station consumer is male (58%), lower-middle class (50%) and millennial (59%). And he has used CBD for under a year (52%).…
University Study Tests Absorption Rates of CBD Ingredients
Soluble cannabinoid ingredients manufacturer and supplier Caliper Ingredients and Colorado State University (CSU) have completed what they’re calling the CBD industry’s first human clinical study of commercially available CBD-infused food and supplement product pharmacokinetics. According to the study, published in a special edition of “Pharmaceuticals – Cannabidiol: Advances in Therapeutic Applications and Future Perspectives,” Caliper’s…
Study Outlines Recent Market Shifts, Trends Coming In 2021
An end-of-year study by cannabidiol (CBD) and hemp industry market analyst Brightfield Group provided a snapshot of the industry and trends on the horizon for 2021 and beyond. The report, “Buying CBD During a Pandemic,” outlined the effects of the COVID-19 pandemic on demand for CBD products and opportunities for brick-and-mortar retail outlets. The events…
One in Four CBD Users Are ‘COVID Commencers’
Almost one in four U.S. CBD consumers began using CBD in the pandemic months of 2021, equivalent to 9 million new users, while more than one in three longer-term CBD users (an estimated 13.4 million adults) sampled at least one new product type during this time, according to a national study of CBD users by…
FDA Inaction Confuses Consumers, Frustrates Reputable Makers
A recent poll conducted by international research data and analytics group YouGov reveals the scope of CBD consumers’ concerns regarding product safety. The survey was performed for Colorado-based broad spectrum CBD brand retailer and manufacturer Joy Organics. For reputable manufacturers, standing behind the safety, content and quality of their products is paramount to building and…
Study Will Explore CBD Relief of COVID-19 Anxiety
SAN DIEGO – A nonprofit dedicated to cannabis research, education and advocacy, the Wholistic Research and Education Foundation , is sponsoring a first-of-its-kind exploratory survey on CBD and cannabis efficacy in reducing anxiety. The University of California, Irvine (UCI), in partnership with UCLA’s UC Institute for Prediction Technology (UCIPT), will conduct the study. The Cannabinoid…
Study: For Pain Relief, CBD Users Setting Aside Opioids
Does CBD work well for easing chronic, arthritis, and other kinds of pain? In a recent study, online cannabis industry news outlet American Marijuana looked at 1,453 Americans who use CBD for pain relief – 966 regular users and 485 non-regular users – to see how well it performed compared to opioids. Specifically, it…
Report: Cannabis-Infused Products to Approach $3B in Sales This Year
WASHINGTON — Cannabis industry analyst New Frontier Data projects that sales of infused cannabis products will approach $3 billion in 2020, according to its study, “Cannabis-Infused Products: U.S. Consumer Experience and Demand, Volume 1.” The report analyzes the performance, consumers and manufacturing processes of the infused products market, as well as the ways cannabis…
New Survey Aims to Analyze the CBD Landscape
As cannabidiol (CBD) moves to the mainstream, convenience stores are in prime position to benefit from the product’s rapid growth. U.S. sales of hemp-derived CBD products reached $4.2 billion in 2019, a 562% increase over 2018, according to Brightfield Group. While few consumers had heard of CBD prior to 2018, the signing of the…
Could Cannabis Serve as Potent Antibacterial?
As the market for therapeutic products containing cannabis and hemp extracts continues to rapidly develop, several studies into the medical capabilities of cannabidiol also show that it may act as an antibacterial and an antibiotic. Cannabis produces a group of unique chemicals called cannabinoids, and they hold most of its medical potential. The most…