FAQs

According to market research firm Brightfield Group, consumers are looking to CBD drinks for numerous reasons or occasions, from functional and fun beverages for wellness and as alcohol substitutes. “With so many existing occasions and reasons to enjoy a drink, CBD beverage companies need to get creative and specific with their positionings,” said Brightfield Group’s…

A new study published in the Journal of Clinical Psychopharmacology found that cannabidiol (CBD) can lessen the psychoactive effects of d9-tetrahydrocannabinol (THC) when taken together.  The goal of the study — by researchers Jose’ Bouso, PhD from the International Center for Ethnobotanical Education, Research and Service, and Alberto Sainz-Cort, MSc from Universitat Oberta de Catalunya…

The marketplace for cannabis-derived products continues to grow. First came cannabidiol (CBD) oils, topicals and edibles, which quickly developed into a high-demand category. Now, manufacturers are introducing minor, or entourage, cannabinoid compounds that purport to elicit many similar beneficial effects as CBDs. The two substances gaining attention right now are cannabigerol (CBG) and cannabinol (CBN),…

When Americans are asking questions about products they are considering buying at retail, c-store retailers need to have the answers. And one question that is often asked is: Are CBD gummies more effective than CBD oil? First, some definitions are in order. Cannabidiol (CBD) oil or tinctures contain a variety of CBD extract, and are…

Preliminary results from a new study on the effects of CBD oil on golf players have shown positive effects on injury, sleep and on-course golf performance. The study, a joint operation with quantitative insight produced by a sport specialist market research consultancy Sports Marketing Surveys (SMS) supported by shot tracking data from Shot Scope, combines interviews…

The passage of the 2018 Farm Bill removed hemp products from the controlled substances list, thereby clearing the path for convenience stores and other retailers to begin selling hemp-derived products, including cannabidiol (CBD). In 2021, industry analytics valued the CBD sector at approximately $35 billion and growing at more than 8.0%. But what makes this…

A lot of Americans still aren’t sure exactly what CBD is or what it can do for them. Worse, a lot of convenience store operators still aren’t sure who their CBD customers are – the very first thing they need to know in order to capitalize on the trend. So – who is buying CBD…

According to a CivicScience study of more than 40,000 of-age Americans (21 and older), 34% of respondents said they have had some experience with various CBD products, and 15% intend to give them a try soon, totaling nearly half of the of-age general population. So, what is driving CBD sales and overall interest? As the…

As market demand for cannabidiol (CBD) and hemp-related products grows, retailers will have to respond by offering more options for consumers. But choosing a CBD vendor can be more challenging than those for typical food, beverage and topical products retailers are used to – for many, CBD products are uncharted territory. There are ways for…

Delta-8 only recently arrived on the mainstream radar. However, it was actually discovered back in 1965 by cannabis researcher Dr. Raphael Mechoulam. Scientists and researchers have been uncovering benefits ever since. While everyone may experience Delta-8 differently, some report feeling a high similar to Delta-9 THC — with a few key differences, reports ACS Laboratory:…

  Factors that often go into a consumer’s decision on which type of CBD product to buy include format, brand, dosage strength and the type of CBD (full spectrum, broad spectrum or isolate). According to market research firm Brightfield Group’s CBD consumer insights, full-spectrum is the preferred type of CBD for 54% of CBD consumers.…

When reviewing cannabidiol (CBD) and other hemp-based products, retailers will run across manufacturers mentioning an item’s certificate of analysis (COA). They should ignore that at their peril. The COA is an important element to assuring that a CBD vendor’s product is the real deal. The COA isn’t unique to the CBD industry. It is common…

Delta-8 is a variant of the delta-9-THC cannabinoid. Though still considered to be psychoactive, delta-8 is less potent than delta-9, according to market research firm Brightfield Group. However, effects may vary for each person as well as how it’s administered. Because it is mainly derived from hemp CBD — which is federally legal — delta-8…

Cannabis ingestibles are products that come in an oil or tincture form that are administered under the tongue or added to foods or beverages. The cannabinoids are absorbed – or ingested – through the thin tissue in the mouth or the stomach and other organs. Ingesting oils and tinctures is a much more efficient method…

According to market research firm Brightfield Group, millennials and Gen Xers account for over two-thirds (71%) of CBD users, though millennials take more doses per day than Gen Xers. Brightfield Group also found that both generations are more informed about the CBD dose they take — especially when compared to Baby Boomers. Knowledge and preference…

The 2018 Farm Bill did a lot more for convenience stores than just fund the Supplemental Nutrition Assistance Program (SNAP) as usual. It opened the door for retailers to capitalize on the burgeoning cannabidiol (CBD) market. Now, CBDs represent one of the fastest-growing categories, and more and more businesses are stepping into the marketplace. Cannabidiol…

With CBD’s popularity growing by leaps and bounds, it is important for convenience store operators to know that the information on the labels of the edible products they are selling may not be accurate. According to research by the Washington, D.C.-based CBD & Cannabinoid Industry Association (CBDIA), most edible CBD products — an expansive product…

By now, you may have heard of delta-8, a relatively new cannabinoid that popped up in late 2020. Delta-8 was legalized in most states thanks to the 2018 Farm Bill, which effectively modified the definition of tetrahydrocannabinols (THC) to exclude THCs in hemp from the Controlled Substance Act (CSA). Any derivative, isomer or cannabinoid of…

There are three different types of topicals – lotions, creams and salves. Typically, topicals are a mixture of an emulsifier, such as beeswax, with water and oil. For CBD topicals, the CBD extract is added to the oil. What makes each type different from the others is its water content in comparison to oil. Salves…

Delta-8 THC entered the cannabinoid scene in December 2020, and according to research firm Brightfield Group, conversations around delta-8 grew 163% from December 2020 to April 2021. Only six months into the trend, 23% of American CBD users are already aware of delta-8 THC. First things first: What is delta-8? Delta-8 is a “quasi-legal” cannabinoid…

  Cannabidiol, or CBD, is a chemical compound from the Cannabis sativa plant. And its many forms, such as balms, oils and gummies, have become increasingly popular among today’s consumers, particularly considering it’s relatively new to the market. So, overall how many Americans actually know what it is? Data platform Invisibly, through its Realtime Research…

According to the Transportation Security Administration (TSA), the body that regulates public transportation in the U.S., including air travel, it matters whether your CBD products are derived from hemp or from marijuana. The federal 2018 Farm Bill lifted hemp from the list of controlled substances, reclassifying it as an agricultural commodity. Hemp has less than…

  Market research firm Brightfield Group’s CBD Consumer Insights Q1 2021 report reveals new information about the CBD consumer — specifically, the “Pet CBD Buyer.” Pet CBD turned out to be more than a passing fad, the report shows. Consumers spent $426 million on pet CBD in 2020, and Brightfield Group expects it to reach…

  With the rise in acceptance and consumption of CBD products, the number of manufacturers, forms and flavors has grown. Market competition has fostered a creative atmosphere among CBD product makers looking for easier, more familiar and tastier ways to deliver CBD, and also coax hesitant consumers to take advantage of CBD’s benefits. Many products…

  Cannabigerol, better known as CBG, is one of more than 120 identified cannabinoid compounds found within cannabis. Other more common cannabinoids obtained from cannabis plants include cannabidiol (CBD) and tetrahydrocannabinol (THC). CBG specifically is the decarboxylated form of cannabigerolic acid (CBGA), the parent molecule from which other cannabinoids are synthesized. Because it is present…