FAQs

Delta-8 only recently arrived on the mainstream radar. However, it was actually discovered back in 1965 by cannabis researcher Dr. Raphael Mechoulam. Scientists and researchers have been uncovering benefits ever since. While everyone may experience Delta-8 differently, some report feeling a high similar to Delta-9 THC — with a few key differences, reports ACS Laboratory:…

  Factors that often go into a consumer’s decision on which type of CBD product to buy include format, brand, dosage strength and the type of CBD (full spectrum, broad spectrum or isolate). According to market research firm Brightfield Group’s CBD consumer insights, full-spectrum is the preferred type of CBD for 54% of CBD consumers.…

When reviewing cannabidiol (CBD) and other hemp-based products, retailers will run across manufacturers mentioning an item’s certificate of analysis (COA). They should ignore that at their peril. The COA is an important element to assuring that a CBD vendor’s product is the real deal. The COA isn’t unique to the CBD industry. It is common…

Delta-8 is a variant of the delta-9-THC cannabinoid. Though still considered to be psychoactive, delta-8 is less potent than delta-9, according to market research firm Brightfield Group. However, effects may vary for each person as well as how it’s administered. Because it is mainly derived from hemp CBD — which is federally legal — delta-8…

Cannabis ingestibles are products that come in an oil or tincture form that are administered under the tongue or added to foods or beverages. The cannabinoids are absorbed – or ingested – through the thin tissue in the mouth or the stomach and other organs. Ingesting oils and tinctures is a much more efficient method…

According to market research firm Brightfield Group, millennials and Gen Xers account for over two-thirds (71%) of CBD users, though millennials take more doses per day than Gen Xers. Brightfield Group also found that both generations are more informed about the CBD dose they take — especially when compared to Baby Boomers. Knowledge and preference…

The 2018 Farm Bill did a lot more for convenience stores than just fund the Supplemental Nutrition Assistance Program (SNAP) as usual. It opened the door for retailers to capitalize on the burgeoning cannabidiol (CBD) market. Now, CBDs represent one of the fastest-growing categories, and more and more businesses are stepping into the marketplace. Cannabidiol…

With CBD’s popularity growing by leaps and bounds, it is important for convenience store operators to know that the information on the labels of the edible products they are selling may not be accurate. According to research by the Washington, D.C.-based CBD & Cannabinoid Industry Association (CBDIA), most edible CBD products — an expansive product…

By now, you may have heard of delta-8, a relatively new cannabinoid that popped up in late 2020. Delta-8 was legalized in most states thanks to the 2018 Farm Bill, which effectively modified the definition of tetrahydrocannabinols (THC) to exclude THCs in hemp from the Controlled Substance Act (CSA). Any derivative, isomer or cannabinoid of…

There are three different types of topicals – lotions, creams and salves. Typically, topicals are a mixture of an emulsifier, such as beeswax, with water and oil. For CBD topicals, the CBD extract is added to the oil. What makes each type different from the others is its water content in comparison to oil. Salves…

Delta-8 THC entered the cannabinoid scene in December 2020, and according to research firm Brightfield Group, conversations around delta-8 grew 163% from December 2020 to April 2021. Only six months into the trend, 23% of American CBD users are already aware of delta-8 THC. First things first: What is delta-8? Delta-8 is a “quasi-legal” cannabinoid…

  Cannabidiol, or CBD, is a chemical compound from the Cannabis sativa plant. And its many forms, such as balms, oils and gummies, have become increasingly popular among today’s consumers, particularly considering it’s relatively new to the market. So, overall how many Americans actually know what it is? Data platform Invisibly, through its Realtime Research…

According to the Transportation Security Administration (TSA), the body that regulates public transportation in the U.S., including air travel, it matters whether your CBD products are derived from hemp or from marijuana. The federal 2018 Farm Bill lifted hemp from the list of controlled substances, reclassifying it as an agricultural commodity. Hemp has less than…

  Market research firm Brightfield Group’s CBD Consumer Insights Q1 2021 report reveals new information about the CBD consumer — specifically, the “Pet CBD Buyer.” Pet CBD turned out to be more than a passing fad, the report shows. Consumers spent $426 million on pet CBD in 2020, and Brightfield Group expects it to reach…

  With the rise in acceptance and consumption of CBD products, the number of manufacturers, forms and flavors has grown. Market competition has fostered a creative atmosphere among CBD product makers looking for easier, more familiar and tastier ways to deliver CBD, and also coax hesitant consumers to take advantage of CBD’s benefits. Many products…

  Cannabigerol, better known as CBG, is one of more than 120 identified cannabinoid compounds found within cannabis. Other more common cannabinoids obtained from cannabis plants include cannabidiol (CBD) and tetrahydrocannabinol (THC). CBG specifically is the decarboxylated form of cannabigerolic acid (CBGA), the parent molecule from which other cannabinoids are synthesized. Because it is present…

CBD products are all the rage today. Customers can select from CBD oils, CBD-infused beverages, gummies and chocolate as well as topicals — from muscle rub to lip balm — among other items containing CBD. You’ve probably heard that CBD comes from cannabis, so does that mean it can get you high? CBD (cannabidiol) is…

As convenience store retailers look to add cannabidiol (CBD) products to their stores, they’re finding they have a large number of options, which can leave them wondering which type of CBD product is going to appeal to the most customers. CBD is available in numerous forms today, such as edible gummies, oral tinctures that go…

  To understand the endocannabinoid system, it’s a good idea to first understand endocannabinoids. Endocannabinoids are cannabinoids found within the human body that occur naturally. The endocannabinoid system keeps the body’s balance by acting as a homeostatic regulator. It helps the body self-adjust. Cannabinoids like cannabidiol (CBD) from the hemp plant and tetrahydrocannabinol (THC) from…

  Terpenes are aromatic oils that, in the cannabis plant, contribute to the aroma and flavor of a distinctive plant. But they also work to bring health benefits either on their own, in concert with each other, as well as with the major cannabinoids cannabidiol (CBD) and tetrahydrocannabinol (THC), as well as the many minor…

Cannabidiol (CBD) beverages and cannabis-infused beverages are a growing trend. Some 23% of consumers report wanting to try CBD beverages and 22% say they want to try CBD-infused foods, according to market research firm Datassential. Still, CBD-infused beverages remain a new concept to most customers. Mike Kostyo, trendologist for Datassential, pointed out that more consumers…

The difference between full spectrum CBD, broad spectrum CBD and CBD isolate is determined by how much of the hemp plant is used and which compounds are included or removed before adding to a product, like CBD oils or tinctures. Full spectrum products contain all of the cannabinoids present in the entire cannabis plant, many…

Shoppers seek out cannabidiol (CBD) products for a variety of reasons. For example, some may be looking for help in managing anxiety, while others may be looking to reduce stress or eliminate pain. Brightfield Group, a consumer insights and marketing intelligence firm for the CBD and cannabis industries recently identified another key CBD-user profile: The…

  Cannabis as a medical supplement is gaining in popularity. Two of the most popular ways for CBD consumers to ingest the cannabinoid is orally using CBD oil or a CBD tincture. Because cannabidiol is from the hemp plant, it carries much less of the psychotropic THC found in higher concentrations in marijuana. This non-psychotropic…

Cannabis was the leading human herbal medicine for 4,000 years and CBD is the primary cannabinoid associated with wellness and anxiety/stress relief. With this level of history, you may think that CBD would be a well-accepted remedy today; however, in 1970 cannabis was erroneously classified as a Schedule 1 drug and that prevented consumers from…