Just in time for the summer season, Canopy Growth Corp. announced the continued expansion of its cannabis beverage portfolio and a brand campaign that drives awareness of its wide range of cannabis beverages. Canopy Growth continues to show its leadership in beverages and ongoing commitment to meeting customer demand.
The company showcases its diverse portfolio of cannabis beverages in its new Just Hits Different brand campaign, which offers adult consumers a new way to enjoy familiar experiences and a different type of drink to consume during special summer occasions like long weekends. The campaign comes to life across digital and social channels and aims to drive traffic, create awareness and convert sales in-store.
The campaign also features an interactive and educational flavor sampling program. Consumers can visit one of more than 1,400 Canadian cannabis retail locations to try a non-active flavor sample of products like Tweed Fizz Mango, Tweed Iced Tea Lemon, Deep Space Limon Splashdown and Quatreau Passionfruit & Guava. The pop-up sampling events give consumers an opportunity to learn about the products, engage with brand ambassadors and experience the flavors before adding them to their shopping cart.
When consumers arrive in the store, they will see a range of flavor-forward cannabis beverages from brands like Tweed, a five-milligram THC segment leader, and Deep Space, a high potency 10-milligram THC brand known for its bold, nostalgic flavors with a unique twist. Familiar favorites from Quatreau and Ace Valley, plus new offerings from Vert, round out the summer lineup, giving consumers a wide variety of options.
To make room for its new offerings and increased distribution, 785 fridges have been added in retail locations across the country, quadrupling its fridge footprint and further emphasizing the breadth and depth of its beverage portfolio.
“Our insights tell us that taste and seasonality play a key role in consumer choice, which is why we’re excited to offer a range of new and familiar flavors for the summer,” said Tara Rozalowsky, vice president, brand marketing at Canopy Growth. “Our sampling events give consumers a chance to try our great-tasting beverage flavors, so when they’re ready to add a beverage to their basket and experience cannabis in a whole new way, they know what our brands have to offer.”
In addition to the recently announced Deep Space Orange Orbit and The Grape Unknown and range of Tweed Fizz and cannabis iced tea beverages, consumers will be able to enjoy three new beverage offerings debuting this summer:
- Deep Space Ginger Ale Galaxy — Small, potent and ready-to-go, this infused carbonated beverage offers the gingery bite of a classic ginger ale, but with a unique twist of lemongrass. It’s fueled by 10 milligrams of THC and comes in a 222-milliliter sleek can.
- Vert Solstice (Quebec only) — Offered in a 222-milliliter can, this sparkling citrus and ginseng flavored drink contains five milligrams of CBD and 2.5 milligrams of THC.
- Vert Éclipse (Quebec only) — Offered in a 222-milliliter can, this sparkling blackberry and lavender flavored drink contains 10 milligrams of CBD and two milligrams of THC.
Canopy Growth’s beverage offerings are available for purchase via legal recreational cannabis retail locations and e-commerce channels, with select products available in certain regions and for a limited time only.
Canopy Growth is a diversified cannabis and cannabinoid-based consumer product company, driven by a passion to improve lives, end prohibition and strengthen communities by unleashing the full potential of cannabis. Leveraging consumer insights and innovation, it offers product varieties in high-quality dried flower, oil, softgel capsule, infused beverage, edible and topical formats, as well as vaporizer devices by Canopy Growth and Storz & Bickel. Canopy Growth has entered into the health and wellness consumer space in key markets including Canada, the United States and Europe through BioSteel sports nutrition and This Works skin and sleep solutions. It has introduced additional federally permissible CBD products to the United States through its First & Free and Martha Stewart CBD brands.