Ninety-one percent of adults aged 21-plus who have ever consumed cannabis have done so for health and wellness purposes, according to a new survey conducted by The Harris Poll on behalf of Curaleaf Holdings, and the findings offer important takeaways revealing people’s attitudes toward both cannabis and the desire for holistic health and wellness. Seventy-five percent of Americans say they would prefer holistic solutions over pharmaceuticals to treat a medical issue when possible, with 62% of people saying they would prefer to use cannabis rather than pharmaceuticals to treat a medical issue.
According to the survey conducted online among nearly 2,000 U.S. adults ages 21-plus by the independent pollster, the top health and wellness reasons Americans have consumed cannabis include:
- to relax (52%)
- to help with sleep (49%)
- to reduce stress (44%)
- to reduce anxiety (41%)
As cannabis legalization continues to sweep the United States, beliefs and behaviors surrounding consumption are shifting to become more mainstream and inclusive for patients and consumers who rely on it for a variety of health and wellness needs — from helping to relieve menstrual cramps and arthritis to supporting stress and sleep issues.
Curaleaf understands this shift and growing need for cannabis solutions and places an emphasis on accessibility and approachability of a variety of products for individuals seeking alternatives for their health and wellness needs. The company continues to be a wellness destination with 130 retail locations and an assortment of cannabis products in different form factors, including an upcoming wellness line expected to launch later this summer.
“Educating consumers on how cannabis can be leveraged to support everyday health and wellness needs is critical to destigmatizing the plant and providing consumers with more choices to best fit their personal lifestyle,” said Dr. Stacia Woodcock, clinical cannabis pharmacist for Curaleaf New York. “There are a wide variety of ways to consume cannabis safely, and many formulations actually have minimal intoxicating effects. Different product options with various ratios of THC and CBD give patients the opportunity to consume cannabis in a way that works with their lifestyle and comfort level.”
The survey also found that 88% of those who have consumed cannabis as an alternative and/or in addition to pharmaceutical treatments feel that doing so has improved their overall well-being. In fact, 86% of those who have leveraged cannabis for health or wellness would recommend cannabis to a friend or family member for medical reasons.