LOS ANGELES – Goodekind, a woman and minority-owned social enterprise that focuses on creating organically grown and consciously sourced hemp products, has released an affordable CBG topical and CBG crumble.

Goodekind’s CBG topical contains 300 mg of CBG and is designed to help with sore muscles, joint pain and dry skin. CBG is relatively new to market and largely inaccessible to the mainstream public. Goodekind aims to change that by providing its CBG topical at $35 for a 2-ounce jar. Goodekind’s CBG crumble is available for $40 per gram and offers an effect comparable to THC, a convenience for those who live in states that have yet to legalize cannabis.

Cannabigerol, commonly known as CBG, is one of the most powerful cannabinoids because of its anti-inflammatory, anti-anxiety and analgesic properties. The raw version of CBG is the precursor to the more commonly known cannabinoids THC and CBD. CBG’s costly price and rarity have made it known as the “Rolls Royce of cannabinoids,” according to Forbes magazine.

“CBG has a lot of benefits and we believe it to be the next big cannabinoid to hit the market,” said Flip Croft-Caderao, co-founder of Goodekind. “We are excited to be offering CBG products at an accessible price across the U.S. at a time when finding CBG can be a challenge. While our customers love our CBD products, we believe that the fondness of our CBG topical and CBG crumble will be even stronger.”

Goodekind also offers CBD hemp flower, concentrates, vapes and tinctures. The family-owned social enterprise is focused on creating organically grown, consciously sourced hemp products. One eighth of Goodekind’s profits fund human rights organizations serving the United States.