CBD manufacturer Bluebird Botanicals will be expanding its product offerings with a new retail-exclusive line in an effort to increase foot traffic in retail stores.
“Over the last few years, online shopping has resulted in a decline in foot traffic within the retail channels. E-commerce versus brick-and-mortar stores has become increasingly competitive. That’s why Bluebird Botanicals created the new Retail-Exclusive Line of products to help our retailers drive foot traffic back in store with unique offerings,” said Christine Gundlach, vice president of sales at Bluebird Botanicals.
The Retail-Exclusive Line features 11 total SKUs, including an enhancement of Bluebird’s core line of CBD oils with an increased concentration of 15 milligrams of CBD per serving to boost results. According to recent Brightfield Group data, the Retail-Exclusive Line delivers the preferred formats of products customers are looking for, including top-selected items like gummies and tinctures.
Additionally, the lineup includes a brand-new formula, Clarify CBC/CBD Oil. This formula features the minor cannabinoid CBC, also known as cannabichromene, blended with organic rosemary essential oil to support brain cell activity and provide focus and clarity.
Shoppers can check out the new Around the Clock CBD Kit, featuring Clarify alongside Bluebird’s best-sellers Uplift CBG/CBD Oil and Downshift CBN/CBD Oil. This exclusive kit makes a full-day CBD routine easy, as customers can consume each innovative blend at specific points in the day: Uplift in the morning, Clarify at midday and Downshift in the evening.
“PCC Community Markets members and shoppers look to our co-op for products they can trust,” said Steven Jamieson, PCC Community Markets health and body care merchandiser. “As we re-introduce internal CBD, we are proud to partner with Bluebird to offer the PCC community the new Retail-Exclusive Line with effective concentration levels that can help support their daily routines.”
Founded in 2012 by Brandon Beatty, Bluebird has grown to become one of the world’s largest hemp extract manufacturers and retailers. Bluebird was the first hemp company to earn “Glyphosate Residue Free” status from The Detox Project, consistently passes its Good Manufacturing Practice audits with excellent scores and is committed to regenerative agriculture. Bluebird is well-positioned to continue its exponential growth in this increasingly competitive market.