Auxly Cannabis Group announced a new extension to its Foray brand: Edi’s. While keeping true to Foray’s pedigree of approachability and accessibility, Edi’s will speak to consumers looking to enjoy an edible snack while controlling their cannabis experience.
Launching this new brand extension into the market is Edi’s Gumdrops, a delightfully chewy, premium gummy that is bursting with familiar flavors of lemon, lime, cherry and orange. With 20 snackable pieces per pack, these low-dosed edibles offer 0.5 milligrams of THC per bite — the first of its kind in Canada — and allow consumers to enjoy the snacks they love without concern of overindulging in potent THC cannabis products.
“As we look to continue our expansion into the growing edibles category, we’ve listened to our consumers and their requests for a more approachable and flexible dosing format,” said Michael Lickver, president of Auxly. “Canadian consumers have been restricted to enjoying only one or two pieces of gummy or chocolate when purchasing their edibles, leaving much to be desired. Fitting effortlessly into our Foray brand’s targeted consumer base, Edi’s will enable consumers to enjoy these new perfectly low-dosed edible products for a more gratifying snack-like experience. We believe Edi’s is the disruptive new edible product that the Canadian cannabis consumer has been waiting and asking for and we can’t wait to show our consumers we’ve been listening.”
Edi’s Gumdrops will be available for Canadian consumers to enjoy by the end of August, with two additional familiar Foray consumer favorites, CBD Blood Orange and CBN Blackberry Lavender, joining the Edi’s family later this summer.
Auxly is a Canadian consumer packaged goods company in the cannabis products market, headquartered in Toronto. The company’s focus is on developing, manufacturing and distributing branded cannabis products that delight wellness and recreational consumers and deliver on its consumer promise of quality, safety and efficacy.