Major players in the cannabidiol (CBD) industry are going full speed ahead on innovation despite growing economic uncertainty for consumers. Innovation in dosage and ingredients are helping to keep CBD brands top-of-mind, attract holistic wellness seekers, and offer easier-to-understand products for a growing consumer base that is turning to CBD to manage stress and…
Understanding the C-store CBD Customer
Cannabidiol (CBD) continues to move into the mainstream with a broader range of consumers picking up products to meet a long list of varying needs. In the first quarter of 2020, 9% of CBD consumers purchased products through a convenience store, up from 5% in 2019, according to consumer surveys conducted by CBD consumer…