CBD Retail Trends Staff

C-stores are seeing success with cannabidiol (CBD) in 2022, despite overall dollar sales dips around 20%, according to IRI U.S. convenience data for the latest 52 weeks ending Dec. 26, 2021. “What we saw in 2021 was not as explosive of growth in the market compared to years past,” noted Brightfield Group Senior Insights Manager…

CBD is quickly growing in popularity, and many retailers are adding these products to their shelves, from tinctures to gummies to supplements and more. But not all CBD is made equal. Retailers are wise to keep track of which types of CBD most resonate with consumers. According to market research firm Brightfield Group, full-spectrum is…

The National Football League (NFL) has granted $1 million in research funding to two teams of medical researchers at the University of California San Diego and University of Regina to investigate the effects of cannabinoids on pain management and neuroprotection from concussion in “elite football players.” “As with the league’s broader approach to health and…

  In years past, marijuana and CBD was frowned upon within professional sports. Now, there’s been a slight paradigm shift societally – marijuana and CBD are becoming more socially acceptable. Specifically, CBD is now legal within the NFL Players Association’s new labor agreement. This is huge news for professional football players and the CBD industry.…

Delta-8 THC arrived on the market around December 2020. Its unique effects gained attention from consumers and retailers alike. But it’s not the only minor cannabinoid out there. From CBN and CBG to delta-8, delta-10, and THCv, innovations with minor cannabinoids are just getting started. Market research firm Brightfield Group data shows cannabis consumers are…

According to a new study called “Cannabidiol and the anti-viral response to SARS-CoV-2 proteins,” synthetic cannabidiol (CBD) “appears to prime the innate immune system of cells, potentially offering protection against pathogens such as SARS-CoV-2,” or COVID-19. The study, which was co-authored by Duncan, Fernandes, John Zewen Chan, Chia Chun Joey Hung and Michelle Tomczewski of…

Bipartisan House lawmakers recently introduced a bill to require the Food and Drug Administration (FDA) to develop regulations for food and beverages containing hemp-derived CBD and allow for their interstate commerce. The CBD Product Safety and Standardization Act would require the FDA to develop rules and hold a public comment period on the maximum amount…

Among the results of a new study by healthtech B-corp Radicle Science, participants experienced a 71% improvement in their well-being on average. Thirteen U.S. brands were included in the four-week Radicle Advancing CBD Education and Science (ACES) study, which set out to determine whether botanical products with CBD deliver therapeutic benefits across five health outcomes,…

New data from market research company Brightfield Group confirms 2021 has been a positive year for the cannabis industry, with new U.S. states legalizing the substance, plus other countries across the world considering cannabis reform, from Mexico to Germany. Thanks to the industry’s growth and the effects of the pandemic, Brightfield Group is outlining opportunities…

According to market research firm Brightfield Group, consumers are looking to CBD drinks for numerous reasons or occasions, from functional and fun beverages for wellness and as alcohol substitutes. “With so many existing occasions and reasons to enjoy a drink, CBD beverage companies need to get creative and specific with their positionings,” said Brightfield Group’s…

A new study published in the Journal of Clinical Psychopharmacology found that cannabidiol (CBD) can lessen the psychoactive effects of d9-tetrahydrocannabinol (THC) when taken together.  The goal of the study — by researchers Jose’ Bouso, PhD from the International Center for Ethnobotanical Education, Research and Service, and Alberto Sainz-Cort, MSc from Universitat Oberta de Catalunya…

According to a new report by market research firm Brightfield Group, the U.S. hemp-derived CBD market is expected to reach $4.7 billion in retail sales in 2021, an increase of 2.5% from 2020 sales of $4.6 billion. Sales are expected to reach $12.0 billion by 2026, driven by accelerated growth of ingestibles like drinks (40%…

Preliminary results from a new study on the effects of CBD oil on golf players have shown positive effects on injury, sleep and on-course golf performance. The study, a joint operation with quantitative insight produced by a sport specialist market research consultancy Sports Marketing Surveys (SMS) supported by shot tracking data from Shot Scope, combines interviews…

Adults 18-34 years old use cannabidiol (CBD) or cannabis to treat chronic pain at two times the rate of people who are 45 or older, according to a new survey by the Harris Poll on behalf of the Samueli Foundation. The survey shows that those ages 18-34 years are more likely to experience chronic pain,…

The U.S. Postal Service (USPS) on Thursday restricted the mailing of electronic nicotine delivery systems (ENDS), or e-cigarettes to consumers, per the Preventing Online Sales of E-Cigarettes to Children Act (POSECCA), including products containing THC as well as hemp or CBD products in electronic delivery systems. Specifically, POSECCA: subjects the sale and delivery of these…

According to a CivicScience study of more than 40,000 of-age Americans (21 and older), 34% of respondents said they have had some experience with various CBD products, and 15% intend to give them a try soon, totaling nearly half of the of-age general population. So, what is driving CBD sales and overall interest? As the…

The Council for Federal Cannabis Regulation (CFCR) has launched a new monthly webinar series in which regulators and industry professionals will participate in moderated conversations regarding responsible cannabis regulation. The first session, “Understanding the Regulatory Impact of Groundbreaking New CBD Study” featured Vicki Seyfert-Margolis, chairwoman of the Science & Regulatory Affairs Committee, Council for Federal…

Delta-8 only recently arrived on the mainstream radar. However, it was actually discovered back in 1965 by cannabis researcher Dr. Raphael Mechoulam. Scientists and researchers have been uncovering benefits ever since. While everyone may experience Delta-8 differently, some report feeling a high similar to Delta-9 THC — with a few key differences, reports ACS Laboratory:…

CBD can now be found in myriad wellness and health products, with the skincare industry especially taking a liking to the versatile hemp extract. But just how beneficial are these CBD-infused sunscreens, lip balms, moisturizers, lotions, masks and other skincare offerings? According to Austin Kaz, a co-founder of New York-based Sheabrand, skincare product manufacturers add…

  Factors that often go into a consumer’s decision on which type of CBD product to buy include format, brand, dosage strength and the type of CBD (full spectrum, broad spectrum or isolate). According to market research firm Brightfield Group’s CBD consumer insights, full-spectrum is the preferred type of CBD for 54% of CBD consumers.…

Delta-8 is a variant of the delta-9-THC cannabinoid. Though still considered to be psychoactive, delta-8 is less potent than delta-9, according to market research firm Brightfield Group. However, effects may vary for each person as well as how it’s administered. Because it is mainly derived from hemp CBD — which is federally legal — delta-8…

The JOB Rolling Papers brand is launching a line of products in collaboration with rap mogul Birdman’s $TUNNA brand. JOB x $TUNNA Champagne Rolling Papers feature organic hemp paper sourced from Champagne, France, and will be sold in 1 ¼ and 1 ½ booklets. Following the launch, JOB x $TUNNA plans to expand its line…

By now, you may have heard of delta-8, a relatively new cannabinoid that popped up in late 2020. Delta-8 was legalized in most states thanks to the 2018 Farm Bill, which effectively modified the definition of tetrahydrocannabinols (THC) to exclude THCs in hemp from the Controlled Substance Act (CSA). Any derivative, isomer or cannabinoid of…

Delta-8 THC entered the cannabinoid scene in December 2020, and according to research firm Brightfield Group, conversations around delta-8 grew 163% from December 2020 to April 2021. Only six months into the trend, 23% of American CBD users are already aware of delta-8 THC. First things first: What is delta-8? Delta-8 is a “quasi-legal” cannabinoid…

  Data from from Pittsburgh-based market research firm CivicScience reveals the cannabis methods that different social media users prefer. According to the survey, weighted by U.S. adults ages 21 and older, TikTok users are the most likely to report that they prefer edibles over other methods of using cannabis, compared with Instagram users and Facebook…