Phoenix-based CBD and hemp product brand American Green will expand its e-commerce presence by launching on Groupon.com, where consumers will be able to purchase its premium CBD and hemp products with vouchers located on the digital platform beginning in September.
The company is hopeful this newest revenue stream through Groupon will echo or exceed the success it enjoys following its launch on Amazon.com.
“There are very few e-commerce outlets that sell CBD directly to consumers, and Groupon is by far the largest and most successful platform,” said David G. Gwyther, American Green president. “Groupon has over 24 million customers nationwide. Consumers throughout the country will now have direct access to all of our CBD and Hemp products on Groupon.com.”
Multiprong Marketing Efforts
The American Green offers will be optimized and marketed under Groupon’s proprietary methods which include but are not limited to: flash sale offers, remarketing campaigns, utilization of additional channels (such as the Groupon app and partner websites) and other online advertising channels.
“American Green is always looking for innovative ways to introduce its CBD and hemp products to new prospects and new marketplaces,” said American Green VP President of Sales Kevin Davis. “Groupon is perfectly aligned with our goals with respect to pioneering new ideas that drive rapid growth in e-commerce environments.”
American Green’s Online Emporium continues to demonstrate year-over-year growth and sales of American Green-brand CBD and hemp products.
Leveraging its team of professionals in cultivation management, manufacturing, extraction, wholesale, retail and community outreach, American Green strives to develop sustainable initiatives in the cannabis-adjacent and CBD industries, laser-focused on adding company and shareholder value.
