Following Twitter’s policy changes that now allow state-legal cannabis companies to share ads on the platform for approved products, 5WPR announced the expansion of services for cannabis and THC clients.
“This move by Twitter is such a big win for the cannabis industry — it gives cannabis companies the ability to lean into the power of brand — communicating a lifestyle, a perspective and ownable moments in their consumers’ lives,” said Paul Miser, 5W’s executive vice president, digital. “While there still are federal, state and regional guidelines in terms of advertising the actual sale of cannabis, this is a powerful first step in building brand awareness with new audiences at scale. With Twitter making the first move in allowing ads in the cannabis industry, we’re keeping our eyes out for other social platforms who may begin to lift certain restrictions.”
The policy change is the first of its kind on social media and will allow paid support of ads in the U.S. for regulated THC and CBD products, accessories and services.
“Since the launch of our CBD and cannabis division in 2018, our team has stayed on top of the rapid changes in policies and legalization, navigating the intricacies of working within the industry,” said 5WPR co-CEO, Dara A. Busch. “The ability to advertise on Twitter is a groundbreaking opportunity for our clients, and will completely revamp how we’re able to support our direct-to-consumer brands, in addition to hopefully setting a precedent for other social.”
5WPR’s CBD and cannabis division has experienced growth year-over-year, attracting clients across the agency’s consumer, corporate and technology divisions. Clients in the space offer a range of product categories including women’s and men’s skincare, nail care, pet products, edibles, wellness, pain relief, sleep aids, food and beverage, cannabis delivery services and consultancy services for cannabis start-ups.
With more than 300 professionals serving clients in many divisions, New York-based 5WPR was founded by Ronn Torossian 20 years ago.
