“We couldn’t be prouder to launch this campaign in concert with the Pink Gene Foundation – an organization founded by our Chief of Staff Tera Martin, who is a two-time cancer survivor, mother and leading executive in the cannabis industry,” said 4Front CEO Leo Gontmakher. “Nearly all of us have been touched by breast cancer in some way, and this campaign is a means for our organization to help pay it forward. We look forward to continuing to partner with like-minded organizations that are tackling some of the world’s biggest challenges and helping the communities we serve.”
Throughout the month of October, the national campaign will give back one dollar from each of 4Front’s Pink Gene cannabis products, which are available for sale at 4Front’s Mission Dispensary retail locations, as well as at hundreds of retail locations across California, Illinois, Massachusetts and Washington. The proceeds raised by the organizations’ Pink Gene Campaign will go towards helping women be proactive in the fight against breast cancer by providing education, resources, supporting research and helping young women identify whether they are at high risk of breast cancer.
4Front Ventures Corp. is a national, vertically integrated multi-state cannabis operator who owns or manages operations and facilities in strategic medical and adult-use cannabis markets, including California, Illinois, Massachusetts, Michigan and Washington. Since its founding in 2011, 4Front has built a strong reputation for its high standards and low-cost cultivation and production methodologies earned through a track record of success in facility design, cultivation, genetics, growing processes, manufacturing, purchasing, distribution and retail. To date, 4Front has successfully brought to market more than 20 different cannabis brands and over 1,800 products, which are strategically distributed through its fully owned and operated Mission dispensaries and retail outlets in its core markets. As the Company continues to drive value for its shareholders, its team is applying its more than decade of expertise in the sector across the cannabis industry value chain and ecosystem.